Shepherd Fairey

Question 1

Function?

Answer 1

To make a political statement and to make the public think bout the adverts they see and think about any hidden meanings.
To encourage the public to step away from the crowd and not be controlled by misleading and controlling adverts.

Question 2

Fit for purpose?

Answer 2

Yes, it has a simple statement that gets straight to the point of trying to convince the viewer. OBEY catches your eye then leads your eye to the information beneath.

Question 3

What materials/ techniques were used?

Answer 3

It was mass produced using the offset lithography technique. This is because it is high quality and low cost.

Question 4

What is the offset lithography technique?

Answer 4

It involves transferring an image from a plate to a rubber blanket and from there onto paper.

Question 5

Target Audience?

Answer 5

Fairey wanted it to be as wide as possible as he wants to attract as much attention as he can.
The limited colour palette with a dominant red colour ensures everyone notices it.

Question 6

Visual impact?

Answer 6

Lots of visual impact with the lines all pointing to the centre. The eye is bold and detailed, making you wonder what the poster is about.
Simple and bold use of red, black and white is striking and memorable.