Shelter

Question 1

Persuasive techniques - persuasive language

Answer 1

Persuasive statement positions themselves so audience must read it, given from a particular point of view.

Question 2

Persuasive techniques- rhetorical question

Answer 2

3 rhetorical?, placed infront of faces - demanding a response the viewer can answer. Creates sympathy

Question 3

Persuasive techniques - fear factor

Answer 3

3 peoples facial expressions, each with their own anxiety creates the fear this could happen to anyone

Question 4

Denotations-logo

Answer 4

Bottom right - pack shot
House in logo - links to charity
Colour contrasts background to help stand out

Question 5

Denotations - slogan

Answer 5

“We can help” - across all 3 - powerful

Question 6

Denotations - product image

Answer 6

Product not shown for fear of misrepresentation

Question 7

Denotations - font size

Answer 7

3 different sizes - largest text = rhetorical question. Medium text- greater context to questions, slogan. Small text - unfinished claims/ statistics

Question 8

Denotations - typeface / font style

Answer 8

Sans serif - easier to read - stands out. Link to modern genre

Question 9

Denotations - shot types and angles

Answer 9

Close up - direct address - looking into camera. Makes it more personal heightens emotion. Eye level - sympathetic, shows anyone can be homeless

Question 10

Denotations - layout

Answer 10

Minimal white space, while advert has been used

Question 11

Denotations - rule of thirds

Answer 11

All space is being used effectively. Starts in the center and disperses to right and light

Question 12

Denotations - colour palette

Answer 12

Red/black/white - red is dominant - links to fear. red links to danger - has connotations of death - gets audience to donate

Question 13

Denotations - special effects/ image manipulation

Answer 13

Eye manipulation - eye colour all the same, doesn’t contrast and blends into text. Skin touch up - clean complexion connotations of shelter

Question 14

Denotations - props

Answer 14

none

Question 15

Denotations - settings

Answer 15

Studio setting - black background - nighttime - most dangerous - isolating colour. Black - depression

Question 16

Denotations - costume/ makeup

Answer 16

Potential makeup on eyes - added bags - tiredness - improve complexion

Question 17

Denotations - mode of address

Answer 17

Fear - facial expressions - colour palette - rhetorical questions

Question 18

Denotations - anchorage

Answer 18

Text placed at the top - signifies that different situations can happen to different people. The statement above to lips connotates that supporting shelter giving homelessness a voice

Question 19

Representations and realism - selection of issues, events, social groups or individuals

Answer 19

Events - homelessness. Issue - different reasons for becoming homeless, social group - white European. Individuals - older woman, middle aged man, younger woman - connotation of these means it could happen to anyone even the white superior. Asylum seekers will be homeless.

Question 20

Representation and realism - choices made about how to represent

Answer 20

Choice to attract a mixed audience - homelessness can happen to anyone

Question 21

Representations and realism - pos and neg use of stereotypes

Answer 21

Negative = european people - asylum seekers

Question 22

Representation and realism - choices producers have made

Answer 22

The choice of using 3 people - key selling point persuasive language to make people donate - linked to colour palette - sense fear/ death - further context information - relatable, make people donate

Question 23

Representation and realism - how representation makes claims about realism

Answer 23

Use of statement ‘every year thousands of people aviod losing their home’

Question 24

Viewpoints and ideologies

Answer 24

reinforces ideology of individualism - self fulfilment and better life.
social inequality is unjust - supports social and liberal view which gives impression we have a duty of care, people in positions of power - duty to help.
consumerism - messages/values to create sympathy/empathy - persuades people to donate.

Question 25

Audience response and interpretation

Answer 25

preferred reading - anyone can be homeless - number of different reasons.
empathy for those in advert.