Shelter Flashcards
Persuasive techniques - persuasive language
Persuasive statement positions themselves so audience must read it, given from a particular point of view.
Persuasive techniques- rhetorical question
3 rhetorical?, placed infront of faces - demanding a response the viewer can answer. Creates sympathy
Persuasive techniques - fear factor
3 peoples facial expressions, each with their own anxiety creates the fear this could happen to anyone
Denotations-logo
Bottom right - pack shot
House in logo - links to charity
Colour contrasts background to help stand out
Denotations - slogan
“We can help” - across all 3 - powerful
Denotations - product image
Product not shown for fear of misrepresentation
Denotations - font size
3 different sizes - largest text = rhetorical question. Medium text- greater context to questions, slogan. Small text - unfinished claims/ statistics
Denotations - typeface / font style
Sans serif - easier to read - stands out. Link to modern genre
Denotations - shot types and angles
Close up - direct address - looking into camera. Makes it more personal heightens emotion. Eye level - sympathetic, shows anyone can be homeless
Denotations - layout
Minimal white space, while advert has been used
Denotations - rule of thirds
All space is being used effectively. Starts in the center and disperses to right and light
Denotations - colour palette
Red/black/white - red is dominant - links to fear. red links to danger - has connotations of death - gets audience to donate
Denotations - special effects/ image manipulation
Eye manipulation - eye colour all the same, doesn’t contrast and blends into text. Skin touch up - clean complexion connotations of shelter
Denotations - props
none
Denotations - settings
Studio setting - black background - nighttime - most dangerous - isolating colour. Black - depression
Denotations - costume/ makeup
Potential makeup on eyes - added bags - tiredness - improve complexion
Denotations - mode of address
Fear - facial expressions - colour palette - rhetorical questions
Denotations - anchorage
Text placed at the top - signifies that different situations can happen to different people. The statement above to lips connotates that supporting shelter giving homelessness a voice
Representations and realism - selection of issues, events, social groups or individuals
Events - homelessness. Issue - different reasons for becoming homeless, social group - white European. Individuals - older woman, middle aged man, younger woman - connotation of these means it could happen to anyone even the white superior. Asylum seekers will be homeless.
Representation and realism - choices made about how to represent
Choice to attract a mixed audience - homelessness can happen to anyone
Representations and realism - pos and neg use of stereotypes
Negative = european people - asylum seekers
Representation and realism - choices producers have made
The choice of using 3 people - key selling point persuasive language to make people donate - linked to colour palette - sense fear/ death - further context information - relatable, make people donate
Representation and realism - how representation makes claims about realism
Use of statement ‘every year thousands of people aviod losing their home’
Viewpoints and ideologies
reinforces ideology of individualism - self fulfilment and better life.
social inequality is unjust - supports social and liberal view which gives impression we have a duty of care, people in positions of power - duty to help.
consumerism - messages/values to create sympathy/empathy - persuades people to donate.
Audience response and interpretation
preferred reading - anyone can be homeless - number of different reasons.
empathy for those in advert.
