Shang-Chi ECONOMIC Context Flashcards
1
Q
What was the budget of the film?
A
$150 million
2
Q
Why was the budget so large for the film?
A
- Spectacle- Elaborate CGI
- Complex fight scenes
Thus appeals to global and younger audiences
3
Q
What does Box Office mean?
A
- Revenue earned through ticket sales.
4
Q
The film was released in 2021 during the COVID-19 pandemic, how did this effect the film?
A
- Affected global Box Office earnings.
- But it still was a commercial success.
5
Q
How much did the movie earn at the box office?
A
- $432 million.
6
Q
How successful was the film?
A
- Grossed $432 million in the Box Office.
- Earned twice as much as the budget.
- One of the top grossing film of 2021.
- Highly successful given the pandemic context.
7
Q
Streaming and Hybrid Release Model
A
- The film was released in cinemas, and then was made available on Disney+
8
Q
Why did the film follow a streaming and Hybrid Release Model?
A
- Reflects wider industry trends of hybrid releases in the post-pandemic landscape (captures audiences unwilling or unable to go to the cinema)
- Helps boost subscriptions to the streaming service, which are becoming cruicial for revenue as audiences turn to streaming.
9
Q
How does the film reflect some economic trends in Hollywood?
A
- Hollywood’s reliance on international box office earnings has increased. (its success highlights importance in appealing to global audiences)
- Shang-chi was one of the first MCU films to be released after the pandemic shut down theatres (its success highlighted the ability of large franchises to help revive global cinema economy)
10
Q
Marvel’s economic power
A
- Marvel’s succesful business model (interconnected products) creates long-term opportunities for Disney (investment, franchise growth, audience retention).
- Disney has cemented Marvel’s films as global event cinema (reshaping how blockbuster films are produced, distributed and marketed)
11
Q
How has the success of Marvel Cinematic Universe generated more competition?
A
- Led other studios to replicate its interconnected storytelling approach
- e.g DC Extended Universe, Sony’s Spider-Man Universe
- Signaling the power of shared cinematic universes in today’s film industry.
12
Q
Disney’s Global distribution power
A
- Disney ensured that the film appealed to international audiences and maintained a balance of action and emotional depth.
- The film’s tone, action sequences, and incorporation of superhero elements fit into the broader MCU formula, which Disney has refined since acquiring Marvel.
