Shampoo and Conditioners

Question 1

Shampure Shampoo

Answer 1

Our pure, gentle daily shampoo—with Morikue protein—cleanses and fortifies any type of hair. Infusing it with one of Aveda’s original aromas: a calming mix of 25 pure flower and plant essences.

Usage:Massage onto wet hair. Lather and rinse. Follow with shampure conditioner.

Question 2

Shampure Conditioner

Answer 2

shampure conditioner provides daily protection from environmental stress and damage. Our formula-with Morikue protein-leaves hair healthy-looking, infusing it with a calming mix of 25 pure flower and plant essences.

• Soothing aroma
• leaves hair soft and shiny
• for all hair types

Usage:After shampooing with shampure shampoo, apply a small amount of shampure conditioner and work through to ends. Leave on for 3-5 minutes and rinse.

Question 3

Rosemary Mint Shampoo

Answer 3

This unique daily shampoo adds body to fine hair—without stripping, build-up or static electricity. Formulated with peppermint to awaken your senses and rosemary to help protect from environmental damage. Its pure plant aroma naturally energizes and motivates your mind and body.

• For fine to normal hair
Usage:Massage onto wet hair and rinse. Follow with rosemary mint conditioner.

Question 4

Rosemary Mint Conditioner

Answer 4

This daily conditioner adds weightless body and shine while preventing tangles and static. The tonic properties of rosemary and peppermint cool and revitalize your scalp.

• For fine to normal hair
Usage:After shampooing with Rosemary Mint Shampoo, add a small amount of Rosemary Mint Conditioner to hair. Massage onto hair and scalp. Rinse.

Question 5

Invati Shampoo

Answer 5

•Cleanses, exfoliates and renews the scalp with wintergreen-derived salicylic acid.
•Clinically proven to remove the build-up of sebum and product residue that can clog pores and affect healthy hair.
•Nourishes dry, tight scalps with extracts from millet seed and milk thistle, equalizing the lipid balance.
•Contains densiplex-an invigorating blend of Ayurvedic herbs, including turmeric and ginseng.
•One of 8 groundbreaking products honored with Gold-level Cradle to Cradle® certification.
Usage:Massage into wet hair and scalp. Rinse. For best results, follow with invati thickening conditioner and scalp revitalizer.

Question 6

Invati Conditioner

Answer 6

•Arginine derived from sugar beets and soy protein is clinically proven to restore strength and improve hair elasticity, reducing breakage.
•Clinically proven to thicken hair with a blend of guar, palm and grapeseed-derived ingredients.
•Organic kukui nut oil helps add natural shine.
•Contains densiplex-an invigorating blend of Ayurvedic herbs, including turmeric and ginseng.
•One of 8 groundbreaking products honored with Gold-level Cradle to Cradle® certification.
Usage:Massage into wet hair and scalp after shampooing with invati exfoliating shampoo. Rinse. Towel-dry. For best results, follow with invati scalp revitalizer.

Question 7

Smooth Infusion Shampoo

Answer 7

Daily cleansing smooths and softens hair up to 60%.
•Moisturizes and reduces frizz
•Exclusive plant infusion-a blend derived from organic aloe, maize and guar bean-creates a smooth new surface on hair
•Significantly reduces frizz and unwanted wave, helps prevent flyaways
•Protects against surface damage from heat styling
•Babassu-derived cleansing system softens hair with a luxurious lather
•One of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification.
Usage:Massage into wet hair and scalp. Rinse. For best results, follow with smooth infusion conditioner, then style with smooth infusion style-prep smoother

Question 8

Smooth Infusion Conditioner

Answer 8

Daily conditioning smooths and softens hair up to 60%.
•Moisturizes and reduces frizz
•Exclusive plant infusion-a blend derived from organic aloe, maize and guar bean-creates a smooth new surface on hair
•Significantly reduces frizz and unwanted wave, helps prevent flyaways
•Protects against surface damage from heat styling
•Babassu-derived cleansing system softens hair with a luxurious lather
•One of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification
Usage:Massage into scalp and hair after shampooing with smooth infusion shampoo. Rinse. For best results style with smooth infusion style prep smoother.

Question 9

Be Curly Shampoo

Answer 9

Gentle cleansing enhances curl, combats frizz and boosts shine on curly or wavy hair.

•Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*
•wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave
•A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences
*Use of the 4-step Be Curly System vs. untreated hair.
Usage:Massage into wet hair and scalp. Rinse. For best results, follow with Be Curly Conditioner, style with Curl Enhancer and Style-Prep

Question 10

Be Curly Condtioner

Answer 10

Daily conditioning enhances curl, combats frizz and boosts shine on curly or wavy hair.

• Part of our 4-step curl perfecting system that dramatically reduces frizz and defines curl up to 57%*.
• wheat protein and organic aloe blend expands when hair is wet and retracts when dry to enhance curl or wave.
• A refreshing citrus aroma with certified organic lime, lemon, bergamot, orange and other pure plant and flower essences.

*Use of the 4-step Be Curly System vs. untreated hair
Usage:Massage into scalp and hair after shampooing with Be Curly shampoo. Rinse. For best results style with Curl Enhancer and Style-Prep

Question 11

Damage Remedy Shampoo

Answer 11

Our gentle daily shampoo helps repair damage with quinoa protein, while nurturing with rich coconut and babassu-lending new life to hair.

•part of a four-step restructuring system
•helps hair weakened by chemical processes, heat styling and environmental exposure
•babassu and coconut-based cleansing formula is kind to damaged hair
•with quinoa protein-to help strengthen and repair hair from the inside out
Usage:Use as part of a daily or weekly ritual:
• Daily: follow with damage remedy restructuring conditioner and damage remedy daily hair repair.
• Weekly: follow with damage remedy intensive restructuring treatment and damage remedyTM daily hair repair, as part of a rejuvenating home ritual.

Question 12

Damage Remedy Conditioner

Answer 12

Our daily conditioning formula with quinoa protein helps repair and re-moisturize damaged hair-infusing it anew with healthy movement, silkiness and shine.

• part of a four-step restructuring system
• helps hair weakened by chemical processes, heat styling and environmental exposure
• formula blends phellodendron, sandalwood and barley to smooth the hair cuticle
• with quinoa protein-to help strengthen and repair hair from the inside out
Usage:• Use as part of a daily ritual, following damage remedy restructuring shampoo. After conditioning, apply damage remedy daily hair repair for instant repair.
• For best results, also follow a weekly ritual, using damage remedy intensive restructuring treatment in place of conditioner once a week. Follow with damage remedy daily hair repair

Question 13

Brilliant Shampoo

Answer 13

A daily deep cleansing shampoo that moisturizes, too. Takes away product build-up and debris—not everything else. Makes comb-through simple. Helps soothe your scalp with certified organic calendula, camellia and aloe.

• Promotes shiny, healthy, clean hair
• Excellent for textured or chemically-treated hair
Usage:Massage Brilliant Shampoo onto wet hair and scalp. Rinse and follow with BrilliantTM Conditioner.

Question 14

Brilliant Conditioner

Answer 14

Quenches your hair’s thirst and sets tangles free, even in the most textured hair. Plant emollients restore hair so it looks smooth and shiny. Excellent detangler makes hair feel soft and silky.

• Hydrates
• Conditions
• Detangles
Usage:After shampooing with Brilliant Shampoo, apply a small amount of Brilliant Conditioner to wet hair and work through to ends. Leave on 3-5 minutes. Rinse thoroughly and proceed to style.

Question 15

Color Conserve Shampoo

Answer 15

Extend the vibrance of color-treated hair—as only nature can. Our gentle plant-infused shampoo, with 100% organic aroma, helps do what harsher cleansers can’t—resist fading.

•Keeps hair color vibrant longer
•Protects color-treated hair from damaging effects of sun, water and environmental stresses
•Leaves hair silky, soft and shiny
Usage:Massage onto wet hair. Lather and rinse. Follow with color conserve conditioner.

Question 16

Color Conserve Conditioner

Answer 16

Our plant-based conditioner seals hair cuticles to help lock in color and shine, while 100% organic aroma brings nature closer.

•Keeps hair color vibrant longer
•Protects color-treated hair from damaging effects of sun, water and environmental stresses
•Detangles and adds shine
Usage:After using color conserve shampoo, work color conserve conditioner throughout your hair. Rinse and style.

Question 17

Pure Abundance Shampoo

Answer 17

Lifts fine hair up and fills it out. Hair looks fuller, feels thicker, stays more abundant.

• plant-based formula boosted by certified organic acacia gum
• Aroma with jasmine, certified organic peppermint, palmarosa and ylang ylang.
Usage:Massage into damp hair. Follow with pure abundance volumizing clay conditioner.

Question 18

Pure Abundance Conditioner

Answer 18

Boosts volume—helps fine hair look fuller, feel thicker, stay more abundant. • breakthrough blend of kaolin clay and certified organic acacia gum to lift up and fill out hair
• Aroma with jasmine, certified organic peppermint, palmarosa and ylang ylang
Usage:After using pure abundance volumizing shampoo, smooth conditioner from roots to ends. Rinse.

Question 19

Scalp Benefits Shampoo

Answer 19

Healthy hair begins with a healthy scalp. That’s why our daily formula:

•cleans down to the root
•removes excess sebum and buildup
•the ideal foundation for healthy hair
Usage•Massage into wet hair and scalp daily. Rinse.
•For best results, follow with scalp benefits balancing conditioner and scalp remedy dandruff solution daily.

Question 20

Dry Remedy Shampoo

Answer 20

Drenches even the driest, most brittle hair with moisture, leaving it soft, supple, touchable.

•instantly improves dry hair up to 63%, when used as part of our dry remedy moisturizing system.
•patent-pending Deep-Moisture complex penetrates hair to deliver lasting, intense moisture, powered by buriti oil, pomegranate and palm-derived conditioners
•relaxing floral aroma blend with certified organic palmarosa, ylang ylang and rose geranium, plus a hint of vanilla
•One of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification.
Usage:•Massage into wet hair and scalp daily. Rinse
•For best results, follow with dry remedy moisturizing conditioner daily, and with dry remedy moisturizing treatment masque once weekly.

Question 21

Dry Remedy Conditioner

Answer 21

Drenches even the driest, most brittle hair with moisture, leaving it soft, supple, touchable.
•instantly improves dry hair up to 63%, when used as part of our dry remedy moisturizing system
•patent-pending Deep-Moisture complex penetrates hair to deliver lasting, intense moisture, powered by buriti oil, pomegranate and palm-derived conditioners
•relaxing floral aroma blend with certified organic palmarosa, ylang ylang and rose geranium, plus a hint of vanilla
•One of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification.
Usage:•Massage into hair from roots to ends after washing with dry remedy moisturizing shampoo.
•For best results, use dry remedy moisturizing treatment masque in place of conditioner once per week.

Question 22

Mens Pure-Formance Shampoo

Answer 22

Clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy. Works with pure-formance conditioner to soothe and relieve scalp while cleansing, conditioning, moisturizing and adding shine to hair. After just two weeks:

• 72% experienced a reduction in oiliness and greasiness
• 65% experienced a reduction in scalp dryness and itchiness
• One of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification.

Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.
Massage small amount of shampoo into wet hair and scalp. Rinse well. Follow with pure-formance conditioner.
Usage:Clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy. Works with pure-formance conditioner to soothe and relieve scalp while cleansing, conditioning, moisturizing and adding shine to hair. After just two weeks:

•72% experienced a reduction in oiliness and greasiness•65% experienced a reduction in scalp dryness and itchiness •One of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification.
Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.
Massage small amount of shampoo into wet hair and scalp. Rinse well. Follow with pure-formance conditioner.

Question 23

Mens Pure Formance Conditioner

Answer 23

Clinically proven to leave scalp feeling calmer, healthier, less irritated and less itchy. Works with Pure-formance Shampoo to soothe and relieve scalp while cleansing, conditioning, moisturizing and adding shine to hair. After just two weeks:

• 72% experienced a reduction in oiliness and greasiness
• 65% experienced a reduction in scalp dryness and itchiness
• One of 8 groundbreaking products honored with Gold-level Cradle to Cradle certification.

Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver, and lavender.
Usage:Massage small amount of conditioner into wet hair and scalp. Rinse well. Works best when used with Pure-formance Shampoo.

Question 24

Mens Pure Formance exfoiliating Shampoo

Answer 24

High-performing formula deep cleanses hair and exfoliates scalp to remove dull, dead skin cells, excess oil, product build-up and other impurities. Creates a noticeably smoother, healthier-looking and feeling scalp.

•With 100% naturally derived exfoliants—walnut shells and jojoba beads
•Rich, spicy and refreshing aroma with kunzea, citrus and certified organic essential oils of spearmint, vetiver and lavender.
Usage:Apply small amount of product into wet hair and scalp. Using circular motion, massage product evenly throughout entire scalp area. Rinse well. Use once a week. Follow with pure-formance conditioner.