SGM GRAPHIC DESIGN Flashcards

1
Q
  1. In graphic design, what is the term for the relationship between the lightness and darkness of colors within a design?
A

VALUE

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2
Q
  1. Which of the following elements of design deals with the use of light and shadow to create a three-dimensional effect in a two-dimensional design?
A

TEXTURE

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3
Q
  1. What is the primary goal of establishing a visual identity system for a client’s brand?
A

To create a consistent and memorable brand image

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4
Q
  1. How does the use of negative space affect a design?
A

It emphasizes the main subject.

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5
Q
  1. In packaging design, what role does branding play?
A

Influencing consumer perception and recognition of the product

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6
Q
  1. What is the primary difference between raster and vector graphics?
A

Raster graphics can be scaled infinitely without losing quality, while vector graphics cannot.

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7
Q
  1. Which file format is commonly used for vector graphics?
A

EPS

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8
Q
  1. When working with images in graphic design, how can designers address ethical considerations related to copyright?
A

By understanding licensing and permissions, and properly attributing sources

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9
Q
  1. What is the primary role of storytelling in branding?
A

To engage customers and convey a brand’s identity and values

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10
Q
  1. How does the Gestalt principle of closure apply to design?
A

It suggests that the human mind tends to complete incomplete shapes

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11
Q
  1. In typography, what term refers to the horizontal spacing between pairs of letters in a text?
A

Kerning

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12
Q
  1. Which element of graphic design refers to the relationship between the figure (or subject) and the ground (or background) in a composition?
A

Space

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13
Q
  1. What graphic design principle emphasizes the relationship between contrast, alignment, repetition, and proximity?
A

Hierarchy

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14
Q
  1. Which design element refers to the perceived three-dimensional quality of an object in two-dimensional artwork?
A

Shape

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15
Q
  1. Which of the following is not a vector file format?
A

JPEG

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16
Q
  1. What does the term “sans-serif” refer to in typography?
A

Fonts without serifs

17
Q
  1. Which design principle involves creating visual interest through contrasting elements like color, shape, or size?
A

Contrast

18
Q
  1. What is the purpose of “leading” in typography?
A

Setting the line spacing between lines of text

19
Q
  1. When preparing an image for print, what is the recommended resolution in dots per inch (DPI) for high-quality results?
A

300 DPI

20
Q
  1. What is the purpose of the “rule of thirds” in composition?
A

To divide an image into nine equal parts for balance

21
Q
  1. When exporting a business card for print, which three options should you choose? Choose 3
A

CMYK

22
Q
  1. According to Gestalt psychology, how do we perceive objects that share similar characteristics, such as shape or color?
A

Law of proximity

23
Q
  1. Which Gestalt principle is related to the idea that elements that move together are perceived as part of a single object?
A

Law of common fate

24
Q
  1. In Gestalt theory, what does the “Law of Prägnanz” refer to?
A

The law of simplicity

25
Q
  1. Which Gestalt principle suggests that our minds tend to perceive incomplete figures as whole?
A

Law of closure

26
Q
  1. What is a central concept of Gestalt psychology?
A

Law of proximity

27
Q
  1. Which design element refers to the path of a moving point in a design and can be straight, curved, or irregular?
A

Line

28
Q
  1. When a graphic designer uses the design element of contrast, which of the following is achieved?
A

Elements are emphasized by their differences, adding visual interest.

29
Q
  1. Which Gestalt principle explains the human tendency to fill in gaps in visual information to perceive complete objects?
A

Closure

30
Q
  1. When designing a logo, a graphic designer applies the Gestalt principle of similarity. Which of the following design choices aligns with this principle?
A

Ensuring that all elements have similar size and shape

31
Q
  1. In Gestalt theory, which principle refers to the tendency to perceive a series of elements as a single, continuous line or path?
A

Continuity

32
Q
  1. What element of graphic design is primarily concerned with the arrangement and organization of visual elements within a design space?
A

Composition

33
Q
  1. The color scheme that uses three colors equally spaced around the color wheel, creating a balanced and harmonious look, is known as:
A

Triadic

34
Q

8.When two complementary colors are placed next to each other, what visual effect is created?

A

Contrast

35
Q
  1. According to Gestalt theory, what principle states that elements are organized into a coherent and meaningful whole?
A

Figure-ground

36
Q
  1. What is a key responsibility of a graphic designer in terms of client communication?
A

Listening to the client’s needs and providing clear explanations of design decisions

37
Q
  1. In the graphic design industry, what is the primary purpose of mood boards during the initial design stages?
A

To explore and present visual concepts and themes

38
Q
  1. What role does a creative brief play in a graphic design project?
A

It outlines the project’s scope, objectives, and requirements.