SGM GRAPHIC DESIGN Flashcards
1
Q
- In graphic design, what is the term for the relationship between the lightness and darkness of colors within a design?
A
VALUE
2
Q
- Which of the following elements of design deals with the use of light and shadow to create a three-dimensional effect in a two-dimensional design?
A
TEXTURE
3
Q
- What is the primary goal of establishing a visual identity system for a client’s brand?
A
To create a consistent and memorable brand image
4
Q
- How does the use of negative space affect a design?
A
It emphasizes the main subject.
5
Q
- In packaging design, what role does branding play?
A
Influencing consumer perception and recognition of the product
6
Q
- What is the primary difference between raster and vector graphics?
A
Raster graphics can be scaled infinitely without losing quality, while vector graphics cannot.
7
Q
- Which file format is commonly used for vector graphics?
A
EPS
8
Q
- When working with images in graphic design, how can designers address ethical considerations related to copyright?
A
By understanding licensing and permissions, and properly attributing sources
9
Q
- What is the primary role of storytelling in branding?
A
To engage customers and convey a brand’s identity and values
10
Q
- How does the Gestalt principle of closure apply to design?
A
It suggests that the human mind tends to complete incomplete shapes
11
Q
- In typography, what term refers to the horizontal spacing between pairs of letters in a text?
A
Kerning
12
Q
- Which element of graphic design refers to the relationship between the figure (or subject) and the ground (or background) in a composition?
A
Space
13
Q
- What graphic design principle emphasizes the relationship between contrast, alignment, repetition, and proximity?
A
Hierarchy
14
Q
- Which design element refers to the perceived three-dimensional quality of an object in two-dimensional artwork?
A
Shape
15
Q
- Which of the following is not a vector file format?
A
JPEG