SGM GRAPHIC DESIGN Flashcards
1
Q
- In graphic design, what is the term for the relationship between the lightness and darkness of colors within a design?
A
VALUE
2
Q
- Which of the following elements of design deals with the use of light and shadow to create a three-dimensional effect in a two-dimensional design?
A
TEXTURE
3
Q
- What is the primary goal of establishing a visual identity system for a client’s brand?
A
To create a consistent and memorable brand image
4
Q
- How does the use of negative space affect a design?
A
It emphasizes the main subject.
5
Q
- In packaging design, what role does branding play?
A
Influencing consumer perception and recognition of the product
6
Q
- What is the primary difference between raster and vector graphics?
A
Raster graphics can be scaled infinitely without losing quality, while vector graphics cannot.
7
Q
- Which file format is commonly used for vector graphics?
A
EPS
8
Q
- When working with images in graphic design, how can designers address ethical considerations related to copyright?
A
By understanding licensing and permissions, and properly attributing sources
9
Q
- What is the primary role of storytelling in branding?
A
To engage customers and convey a brand’s identity and values
10
Q
- How does the Gestalt principle of closure apply to design?
A
It suggests that the human mind tends to complete incomplete shapes
11
Q
- In typography, what term refers to the horizontal spacing between pairs of letters in a text?
A
Kerning
12
Q
- Which element of graphic design refers to the relationship between the figure (or subject) and the ground (or background) in a composition?
A
Space
13
Q
- What graphic design principle emphasizes the relationship between contrast, alignment, repetition, and proximity?
A
Hierarchy
14
Q
- Which design element refers to the perceived three-dimensional quality of an object in two-dimensional artwork?
A
Shape
15
Q
- Which of the following is not a vector file format?
A
JPEG
16
Q
- What does the term “sans-serif” refer to in typography?
A
Fonts without serifs
17
Q
- Which design principle involves creating visual interest through contrasting elements like color, shape, or size?
A
Contrast
18
Q
- What is the purpose of “leading” in typography?
A
Setting the line spacing between lines of text
19
Q
- When preparing an image for print, what is the recommended resolution in dots per inch (DPI) for high-quality results?
A
300 DPI
20
Q
- What is the purpose of the “rule of thirds” in composition?
A
To divide an image into nine equal parts for balance
21
Q
- When exporting a business card for print, which three options should you choose? Choose 3
A
CMYK
22
Q
- According to Gestalt psychology, how do we perceive objects that share similar characteristics, such as shape or color?
A
Law of proximity
23
Q
- Which Gestalt principle is related to the idea that elements that move together are perceived as part of a single object?
A
Law of common fate
24
Q
- In Gestalt theory, what does the “Law of Prägnanz” refer to?
A
The law of simplicity
25
17. Which Gestalt principle suggests that our minds tend to perceive incomplete figures as whole?
Law of closure
26
16. What is a central concept of Gestalt psychology?
Law of proximity
27
15. Which design element refers to the path of a moving point in a design and can be straight, curved, or irregular?
Line
28
14. When a graphic designer uses the design element of contrast, which of the following is achieved?
Elements are emphasized by their differences, adding visual interest.
29
13. Which Gestalt principle explains the human tendency to fill in gaps in visual information to perceive complete objects?
Closure
30
12. When designing a logo, a graphic designer applies the Gestalt principle of similarity. Which of the following design choices aligns with this principle?
Ensuring that all elements have similar size and shape
31
11. In Gestalt theory, which principle refers to the tendency to perceive a series of elements as a single, continuous line or path?
Continuity
32
10. What element of graphic design is primarily concerned with the arrangement and organization of visual elements within a design space?
Composition
33
9. The color scheme that uses three colors equally spaced around the color wheel, creating a balanced and harmonious look, is known as:
Triadic
34
8.When two complementary colors are placed next to each other, what visual effect is created?
Contrast
35
7. According to Gestalt theory, what principle states that elements are organized into a coherent and meaningful whole?
Figure-ground
36
5. What is a key responsibility of a graphic designer in terms of client communication?
Listening to the client's needs and providing clear explanations of design decisions
37
4. In the graphic design industry, what is the primary purpose of mood boards during the initial design stages?
To explore and present visual concepts and themes
38
3. What role does a creative brief play in a graphic design project?
It outlines the project's scope, objectives, and requirements.
