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SFDC Marketing Cloud Email Specialist Winter 2017 > SFDC Marketing Cloud Email Specialist Winter 2017 > Flashcards

SFDC Marketing Cloud Email Specialist Winter 2017 Flashcards

1
Q

Which feature can a marketer use to individualize content in an email?
Choose 3 answers

A: Predictive content
B: Dynamic content
C: Personalization string
D: Specialized content
E: Audience Segmentation
A

B: Dynamic content C: Personalization string E: Audience Segmentation

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2
Q

Which feature can segment on behavioral data?

A: Tracking
B: Data Extension
C: Import Activity
D: Data Filter

A

D: Data Filter

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3
Q

What occurs in an Enterprise 2.0 account when a subscriber clicks the default “One-Click Unsubscribe” link in an email?
Choose 2 answers

A: The subscriber is deleted completely from the sending account
B: The subscriber is removed from the List used for the Send
C: The subscriber is added to the enterprise global unsubscribe list
D: The subscriber is unsubscribed from the publication list applied to the send

A

B: The subscriber is removed from the List used for the Send

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4
Q

Which actions are taken when a subscriber selects the “one-click unsubscribe” link at the footer of an email sent from a list?

A: The subscriber is automatically unsubscribed from the business unit from which the send originated
B: The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
C: The subscriber is automatically unsubscribed from the list from which the send originated
D: The subscriber is automatically redirected to the subscription center to unsubscribe from publications

A

C: The subscriber is automatically unsubscribed from the list from which the send originated

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5
Q

A marketer wants to overwrite the data in a data extension on a daily basis using Automation Studio.

What can the marketer do to accomplish this task?

A: Create an Import Activity and execute it manually
B: Create an Import Activity to use in a workflow in Automation Studio
C: Create an import using the Import Wizard in the Email Application
D: Create an import using the Import Wizard in Automation Studio

A

B: Create an Import Activity to use in a workflow in Automation Studio

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6
Q

A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company’s subscribers.

What is a key component of optimized email design?
Choose 3 answers

A: Included personalization and dynamic content
B: Segment the email’s target audience
C: Ensure the email renders well in mobile apps
D: Include an unsubscribe button
E: Build email templates with HTML Paste

A

A: Included personalization and dynamic content

C: Ensure the email renders well in mobile apps

E: Build email templates with HTML Paste

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7
Q

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality.

What is the optimal way to accomplish this task?

A: Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
B: Configure Web Collect to return an error message for any email address that does not conform to standard conventions
C: Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number
D: Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks

A

A: Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect

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8
Q

A marketing team is creating a new data extension. The data extension schema is very similar to a data extension that already exists.

How would the team create the new data extension?

A: Create from template
B: Create a filtered data extension
C: Create new
D: Create from existing

A

D: Create from existing

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9
Q

A marketer wants to create an email that will look great on both a desktop computer and a mobile device. However the marketer is not familiar with writing code for responsive design and does not have available resources to design the email.

Which template can the marketer choose when creating an email?

A: Responsive Web template
B: Media template
C: Mobile-optimized template
D: Standard template

A

C: Mobile-optimized template

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10
Q

What is triggered automation?

A: An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder
B: An automation that is triggered based on a schedule that has been defined
C: An automation that is initiated when a designated value in a data extension is changed
D: An automation that triggers an email to be sent based on a user Initiated Email definition

A

A: An automation that is initiated when a file is dropped into a designated Enhanced FTP Folder

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11
Q

A client leverages transactional messages to send ad-hoc order confirmations.

Which type of message is most suitable in this situation?

A: Guided Send
B: Test Send
C: User Initiated Email
D: Triggered Email

A

D: Triggered Email

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12
Q

A marketer is designing email for mobile devices.

Which design best practice would the marketer use?
Choose 3 answers

A: Stack the content in a single column
B: Design a top-down hierarchy with the most important content at the top
C: Keep copy simple and direct
D: Use image-based text for hero graphics
E: Cut content to make the message fit above the fold

A

A: Stack the content in a single column

B: Design a top-down hierarchy with the most important content at the top

C: Keep copy simple and direct

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13
Q

If all subscribers reside within a single master data extension, what is the optimal way to manage unsubscribes by communication type?

A: Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
B: Create suppression lists for each communication type, and associate the suppression list with the email in the user-initiated send definition
C: Create separate lists or data extensions for each communication type, and create a filter to segment subscribers into the applicable lists or data extensions
D: Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

A

D: Create publications lists for each communication type, and associate the publication list with the email send in the user-initiated send definition

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14
Q

What is a function of the Content Detective tool?

A: It helps track customer traffic generated by content areas within a email
B: It helps identify spam triggers in email content and subject lines
C: It helps display content in a content box
D: It helps guarantee placement of emails into the inbox

A

B: It helps identify spam triggers in email content and subject lines

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15
Q

Which metric is the measure of emails rejected by a server due to permanent conditions such as “user unknown” or “domain not found”?

A: Validation Error
B: Soft Bounce
C: Unsubscribed
D: Hard Bounce

A

D: Hard Bounce

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16
Q

A marketer is using an import activity on a nightly basis to import subscriber data into a data extension.

What is a true statement about the import activity?
Choose 3 answers

A: An import activity can be used in an automation created in Automation Studio
B: The import activity is under Subscribers in the Email Application
C: The file for an import activity must be placed in a folder on a FTP site
D: The file for an import activity can be on a desktop computer
E: An import activity can be executed manually

A

A: An import activity can be used in an automation created in Automation Studio C: The file for an import activity must be placed in a folder on a FTP site D: The file for an import activity can be on a desktop computer

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17
Q

When using a mobile-optimized template, what causes the mobile layout to display?

A: The screen size of the device that is used to view the email
B: The specific device that is used to view the email
C: The email client detection tracking pixel
D: A subscriber attribute that dictates a mobile layout preference

A

C: The email client detection tracking pixel

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18
Q

Northern Train Outfitters wants to identify subscribers with something other than an email address.

What value can be used to accommodate this?

A: Subscriber Key
B: Subscriber Attributes
C: Primary Key
D: System Preferences

A

A: Subscriber Key

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19
Q

How can AMPscript customize email messages?

A: Provide advanced content personalization
B: Insert responsive content based on the user’s viewing device.
C: Automate the flow of creating email messages.
D: Automate the template creation process.

A

A: Provide advanced content personalization

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20
Q

A marketer would like to install the Salesforce Marketing Cloud Connector.

Where can an installation guide be found?

A: AppExchange
B: Help and Training Portal
C: help.exacttarget.com
D: code.exacttarget.com

A

A: AppExchange

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21
Q

Which segment can be manually refreshed under Actions?
Choose 2 answers

A: Filtered Data Extension
B: Filtered Group
C: Standard Data Extension populated by a Query
D: Random Group

A

A: Filtered Data Extension B: Filtered Group

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22
Q

Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units.

Which feature can be used to restrict users from a business unit from accessing the Master Customer list?

A: Business Unit Access Permissions
B: Date/ Time Range fro Access
C: Shared Data Extension
D: User Roles and Permissions

A

A: Business Unit Access Permissions

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23
Q

Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

A: Lists
B: Lists and Data Extensions
C: Data Extensions
D: Active Audiences

A

B: Lists and Data Extensions

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24
Q

A marketer uses Email Approvals.

In which send process must an email have an “Approved” status prior to send?
Choose 3 answers

A: Triggered Sends
B: Send Previews
C: A/B Tests
D: Scheduled Sends
E: Test Sends
A

A: Triggered Sends C: A/B Tests D: Scheduled Sends

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25
Q

Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?

A: Lists and Data Extensions
B: Active Audiences
C: Lists
D: Data Extensions

A

A: Lists and Data Extensions

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26
Q

The marketing team would like to remind customers they can receive 10% off all purchases they make during the week of their birthday as a way to increase customer engagement.

Which tool would the Marketing team use to send an email notification to customers based on a subscriber specific date?

A: Playbooks
B: Data Extract Activity
C: Data relationships
D: AMPscript

A

A: Playbooks

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27
Q

Which is a fundamental component of coding responsive emails?

A: Span Tags
B: SQL Queries
C: Anchor Tags
D: CSS3 @media Queries

A

D: CSS3 @media Queries

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28
Q

Which file type delimiter is available in the Import Wizard?
Choose 3 answers

A: Fixed Length
B: Pipe
C: Comma
D: Tab
E: Other
A

B: Pipe C: Comma D: Tab

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29
Q

Which action will the Validate tool complete when initiated?

A: Ensure subscribers have not unsubscribed or are undeliverable
B: Ensure subscribers status at the time of send is Subscribed or Bounced
C: Identify phrases like “click here” or “Free!” that could be marked as spam
D: Confirm that each content area specified in the dynamic content rules exists

A

D: Confirm that each content area specified in the dynamic content rules exists

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30
Q

A marketing associate at Northern Trail Outfitters must create an email campaign for the company’s new winter offerings.

Which method could the associate use to create the email message?
Choose 2 answers

A: User-initiated email message
B: HTML Paste
C: Email Send Wizard
D: Email Templates

A

B: HTML Paste

D: Email Templates

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31
Q

What can a marketer do to enhance a Welcome Series campaign?
Choose 2 answers

A: Share the email program’s value proposition
B: Send three emails on the first day after sign-up
C: Personalize email content
D: Require that the subscriber refer a friend

A

A: Share the email program’s value proposition C: Personalize email content

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32
Q

Northern Train Outfitters wants to grow its email subscriber list.

Which best practice can the company use to increase the number of subscribers?
Choose 2 answers

A: Offer email opt-in when customers create an account
B: Use incentives such as a discount or free shipping to encourage opt-in
C: Capture email addresses through the use of browser cookies
D: Send emails to a purchased list with a request to opt-in

A

A: Offer email opt-in when customers create an account
B: Use incentives such as a discount or free shipping to encourage opt-in

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33
Q

A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key

What will the send status in All Subscribers be associated with?

A: The Customer_ID field in the Data Extension
B: The Subscriber ID in a System Data View Table
C: The Email_Address field in the Data Extension
D: The Email Address Profile Attribute

A

A: The Customer_ID field in the Data Extension

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34
Q

What is a true statement about Subscriber Key?
Choose 3 answers

A: Subscriber Key determines what update types will be available when importing data.
B: Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value
C: Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship
D: Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address
E: Subscriber Key and Primary Key are interchangeable terms

A

B: Subscriber Key is a unique identifier for a subscriber, and can be populated with an email address or another unique value

C: Subscriber Key is mapped to a field in a sendable data extension when defining a Send Relationship

D: Subscriber Key allows an email address to appear multiple times in a list or All Subscribers when populated with a value other than an email address

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35
Q

A marketer wants to grow the company’s email subscriber list via social channels and its mobile app.

Which best practice can the marketer use to grow the subscriber list?
Choose 2 answers

A: Provide and opt-in checkbox on the mobile app registration form
B: Promote content on social channels that requests an email address
C: Search Facebook fans’ profiles for mail addresses
D: Send unsolicited requests on Twitter to sign up for email

A

A: Provide and opt-in checkbox on the mobile app registration form B: Promote content on social channels that requests an email address

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36
Q

Why should a marketer ensure that field lenghts are accurate when creating a data extension?
Choose 2 answers

A: To determine the correct data type
B: To optimize import process speed
C: To save the data extension
D: To ensure data

A

B: To optimize import process speed

D: To ensure data integrity

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37
Q

Which combination of audiences can be selected in the recipient section for a specific Send?

A: Lists and Data Extensions
B: Lists or Data Extensions
C: Contacts or Audiences
D: Lists and Audiences

A

B: Lists or Data Extensions

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38
Q

A marketing manager is reporting on the degree of customer engagement with the company’s email

Which metric can be used?

A: Click Through Rates
B: List Growth Rates
C: Influenced Revenue
D: Bounce Rate

A

A: Click Through Rates

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39
Q

A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week

What would the marketer create to automate the send and save time?

A: A Simple Send Email
B: A Transactional Send Classification
C: A recurring Send Schedule via Guided Send
D: A User initiated Email

A

C: A recurring Send Schedule via Guided Send

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40
Q

Which send process can use Sender Profiles?
Choose 3 answers

A: User-Initiated Sends
B: Guided Sends
C: Test Sends
D: Triggered Sends
E: Simple Automated Sends
A

B: Guided Sends D: Triggered Sends E: Simple Automated Sends

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41
Q

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation ?
Choose 2 answers

A: SQL Query Activity
B: Data Extract Activity
C: Filter Activity
D: Segment Activity

A

A: SQL Query Activity

C: Filter Activity

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42
Q

Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends.

Which tool is recommended for this scenario?

A: Triggered Emails
B: Guided Send
C: Automation Studio
D: Playbooks

A

D: Playbooks

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43
Q

Northern Train Outfitters wants to display different content areas based on the subscriber data.

What can be used to accomplish this?
Choose 2 answers

A: Profile Mapping
B: AMPscript
C: Dynamic Content
D: Personalization Strings

A

C: Dynamic Content D: Personalization Strings

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44
Q

Which variable can be tested using the A/B testing tool?
Choose 3 answers

A: IP Address
B: From Name
C: ISP
D: Pre-header
E: Email content
A

B: From Name

D: Pre-header

E: Email content

45
Q

A marketer sends an email to a sendable data extension. The data extension has a send relationship that matches Customer_ID on the data extension to subscriber Key in All Subscribers.

What is a true statement regarding the email send behavior?

A: The email will be sent to the Subscriber Key in All Subscribers
B: The email will be sent to the email address stored on the Data Extension
C: The email will be sent to the field marked as the Primary Key
D: The email will be sent to the email address stored in All Subscribers

A

D: The email will be sent to the email address stored in All Subscribers

46
Q

What is a personalization string?

A: The snippet of text at the top of the email that is visible before an email has been opened
B: A content area that will display based on a subscriber attribute
C: An automated way of scraping a website for content to populate inside of an email
D: A snippet of text that inserts subscriber attributes into an email

A

D: A snippet of text that inserts subscriber attributes into an email

47
Q

What is a true statement about the Master Unsubscribe?
Choose 3 answers

A: Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
B: Subscribers can be manually unsubscribed in Subscriber Properties
C: Subscribers can be Master unsubscribed via an import to All Subscribers
D: Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
E: Subscribers can Master unsubscribe themselves via the Subscription Center

A

B: Subscribers can be manually unsubscribed in Subscriber Properties

C: Subscribers can be Master unsubscribed via an import to All Subscribers

E: Subscribers can Master unsubscribe themselves via the Subscription Center

48
Q

A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process.

How can the marketer achieve this?
Choose 2 answers

A: Select the update type Overwrite
B: Select the update type Add Only
C: Ensure that the data extension contains a primary key
D: Select the update type Add and Update

A

C: Ensure that the data extension contains a primary key
D: Select the update type Add and Update

49
Q

Using measures, what data can a marketer use to segment an audience?

A: Open Data
B: First Name Attributes
C: Geographical Data
D: Gender Data

A

A: Open Data

50
Q

When building content for an email, what would a marketer consider in the Call to Action?
Choose 2 answers

A: A call to action below the fold performs best
B: A call to action can be text or an image based button
C: A call to action should be direct and action-oriented
D: Text buttons receive more clicks than graphics

A

A: A call to action below the fold performs best D: Text buttons receive more clicks than graphics

51
Q

A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile.

Which tool would the marketer use in this scenario?

A: Data Filter
B: Subscriber Group
C: Send Log
D: Web Collect

A

D: Web Collect

52
Q

Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud

Which feature would be used to set up this From Name selection?

A: Sender Profile
B: Delivery Profile
C: Can-SPAM classification
D: Content information

A

A: Sender Profile

53
Q

Which feature would a marketer use to build a Send Classification?
Choose 2 answers

A: Sender Profile
B: Custom Profile Center
C: Reply Mail Profile
D: Delivery Profile

A

A: Sender Profile D: Delivery Profile

54
Q

Which type of content can an email content box contain?
Choose 3 answers

A: Static
B: Smart Capture
C: A/B Testing
D: Freelance
E: Dynamic
A

A: Static

C: A/B Testing

E: Dynamic

55
Q

A marketer is using a list-based sending, and wants to segment subscribers who have a value of “EMEA” in the Region Attribute

Which tool will produce the audience?

A: Guided Send
B: Audience Builder
C: Drag and Drop Segmentation
D: Query Activity

A

C: Drag and Drop Segmentation

56
Q

A marketing associate at Northern Trail Outfitters must create an email campaign for the company’s new winter offerings.

Which method could the associate use to create the email message?
Choose 2 answers

A: Email Send Wizard
B: User-initiated email message
C: Email templates
D: HTML Paste

A

C: Email templates

D: HTML Paste

57
Q

Which type of content can an email content box contain?
Choose 3 answers

A: A/B Testing
B: Freelance
C: Smart Capture
D: Dynamic
E: Static
A

A: A/B Testing

D: Dynamic

E: Static

58
Q

Which tactic will improve deliverability for a new sender?

A: Send email to a minimum of 35,000 subscribers per ISP per day
B: Send email to ISPs that have been notified of the new sender
C: Send email to the most active and engaged customers
D: Send email during the holiday season when new senders are less likely to be detected

A

C: Send email to the most active and engaged customers

59
Q

A new data extension named “Orders” contains order data. One row is recorded for each customer’s order. Customers can place multiple orders. The data extension Orders relates to other data extensions.

The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes

Which statement accurately reflects the configuration of the Orders Data Extension?

A: The OrderNumber field will be a Number data type field
B: All fields in the data extension are nullable
C: customerID will be used as the Primary Key
D: OrderNumber will be used as the Primary Key

A

D: OrderNumber will be used as the Primary Key

60
Q

Which method of storing subscriber information allows a company to do extensive external audience segmentation including additional 1:1 subscriber data the company wants for a send, and to import the data quickly?

A: Lists
B: Data Extensions
C: Lists and Data Extensions
D: Active Audiences

A

B: Data Extensions

61
Q

What is a purpose of marking an attribute as hidden?

A: The attribute is not available to store data
B: The attribute is not available to subscribers on the Profile Center
C: The attribute is not available to other users in the account
D: The attribute is not available for CAN-SPAM compliance

A

B: The attribute is not available to subscribers on the Profile Center

62
Q

What information and data about the performance of an individual send can be exported from the tracking details?
Choose 2 Answers.

A: Performance data on the Overview Tab
B: Images showing how the email rendered on different devices
C: Number of clicks from mobile devices
D: Subscribers who click on a specific link

A

C: Number of clicks from mobile devices D: Subscribers who click on a specific link

63
Q

Where can a marketer go to learn more information about using APIs?
Choose 2 answers

A: help.exacttarget.com
B: code.exacttarget.com
C: Help and Training Portal
D: The Administration tab

A

A: help.exacttarget.com B: code.exacttarget.com

64
Q

A marketer wants to ensure that emails follow the basic brand guidelines.

Which feature helps ensure emails have the correct layout and logos?

A: Email templates
B: Preference Management
C: Portfolio
D: Data Extensions

A

A: Email templates

65
Q

As part of a weekly email automation, a client needs to segment data in a Data Extension.

Which activity is designed to address this scenario?

A: Import Activity
B: File Transfer Activity
C: Group Refresh
D: Query Activity

A

D: Query Activity

66
Q

Which type of data can a subscriber easily update via the Profile Center?
Choose 2 answers

A: Data Extension Fields
B: Email Address
C: Order History
D: List Attributes

A

B: Email Address

D: List Attributes

67
Q

Which strategy will improve email deliverability?
Choose 3 answers

A: Ensure the spam complaint rate is between 1% and 3%
B: Purchase lists from companies that guarantee users have opted in
C: Authenticate email to distinguish it from spammers
D: Purge old or inactive email addresses
E: Encourage subscribers to add the company’s sending domain to their address books

A

C: Authenticate email to distinguish it from spammers

D: Purge old or inactive email addresses

E: Encourage subscribers to add the company’s sending domain to their address books

68
Q

Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the “Transactional” CAN-SPAM classification requirements.

Which feature would a marketer use to classify a send under this CAN-SPAM classification?

A: Send Classification
B: Send Definition
C: Delivery Profile
D: Sender Profile

A

A: Send Classification

69
Q

The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named “Pref1-Tech”

How can this process be automated?

A: Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
B: Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
C: Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
D: Add the Pref1-Tech Data Filter to an Automation

A

A: Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

70
Q

A local restaurant chain wants to send an email to customers seven days prior to their birthday. The restaurant has one non-technical marketer who has limited experience with the Marketing Cloud. The owner wants the birthday email campaign to start tomorrow.

Which tool can the non-technical marketer use most easily to segment and send the birthday email?

A: Query Activity
B: Automation Studio
C: Playbooks
D: User-initiated email

A

C: Playbooks

71
Q

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant.

What information does the associate need to provide in order for the email to pass validation?
Choose 2 answers

A: Profile Center URL
B: Company Website URL
C: Physical Mailing Address
D: Terms and Conditions Policy

A

A: Profile Center URL

C: Physical Mailing Address

72
Q

What must be configured in a Marketing Cloud account to use the import wizard?

A: Encrypted FTP
B: Data Loader
C: Enhanced FTP
D: File Transfer

A

C: Enhanced FTP

73
Q

Which statement regarding editing an email template is true?
Choose 2 answers

A: Changes to a template are automatically inherited in email built from that template
B: Updating a email to reflect changes made in its template can be done in the email properties
C: Changes to a template cannot be made once it is saved in the application
D: A template does not automatically affect emails created from that template

A

B: Updating a email to reflect changes made in its template can be done in the email properties

D: A template does not automatically affect emails created from that template

74
Q

What is an Automation Studio activity?
Choose 3 answers

A: A/B Test Send Activity
B: Transfer File Activity
C: Wait Activity
D: Triggered Send
E: Send Email
A

B: Transfer File Activity C: Wait Activity E: Send Email

75
Q

Northern Train Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers: Education Events and Sales.

Which feature would the company use?

A: Shared Emails
B: Shared Portfolio Items
C: Shared Data Extensions
D: Shared Publication Lists

A

D: Shared Publication Lists

76
Q

How is Primary Key used?

A: Primary Key is used when defining a Send Relationship
B: Primary Key is the unique value to identify a subscriber
C: Primary Key identifies a row or a field in a data extension as unique
D: Primary Key prevents data from being overwritten in a data extension

A

D: Primary Key prevents data from being overwritten in a data extension

77
Q

Which feature can be included in a content box?
Choose 3 answers

A: Facebook Like
B: Social Forward
C: Content Detective
D: Forward to a Friend
E: Microsites
A

B: Social Forward D: Forward to a Friend E: Microsites

78
Q

Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking “mobile first”. NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails.

Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A: HTML Paste
B: Text only
C: Template Based
D: Web Paste

A

A: HTML Paste

79
Q

A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments.

How can segmentation with this scenario be accomplished?

A: Data Extract Activity
B: Audience Builder
C: Drag and Drop Segmentation
D: Profile Attributes

A

C: Drag and Drop Segmentation

80
Q

The marketing team would like to send an email to an audience on a weekly basis. The team receives multiple files each week that need to be imported and joined to build the target audience for the email.

Which tool is recommended to execute this process?

A: Playbooks
B: Filter Activity
C: Automation Studio
D: Data Extract Activity

A

D: Data Extract Activity

81
Q

A marketer needs to share report results with a manager.

When using Reports in the Marketing Cloud, which option can be used to deliver the report to the manager?
Choose 3 answers

A: Save the report as a Snapshot
B: Save the report to an FTP folder
C: Print the report from Reports
D: Email the report
E: Include a link to the report in an email
A

B: Save the report to an FTP folder C: Print the report from Reports D: Email the report

82
Q

Which recipient option is available with Simple Send?
Choose 2 answers

A: Group
B: Data Extension
C: List
D: Audience
E: Data Filter
A

A: Group C: List

83
Q

A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions.

Which tool can be used to segment the data?
Choose 2 answers

A: Drag & Drop Segmentation
B: Data Extract Activity
C: Send Definition
D: Query Activity

A

A: Drag & Drop Segmentation

D: Query Activity

84
Q

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship.

What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers?
Choose 2 answers

A: The Primary Key and demographic data will be added to All Subscribers
B: The email address and Subscriber Key will be added to All Subscribers
C: The subscriber will be added to All Subscribers with a status of Active
D: The email send will fail

A

B: The email address and Subscriber Key will be added to All Subscribers

C: The subscriber will be added to All Subscribers with a status of Active

85
Q

What is a Master Unsubscribe?

A: When a subscriber unsubscribes from a Publication list via an email unsubscribe link
B: When a subscriber unsubscribes from a list in the Subscription Center
C: When a subscriber unsubscribes from all emails sent from the Salesforce Marketing Cloud
D: When a subscriber unsubscribes from all emails sent from an account

A

D: When a subscriber unsubscribes from all emails sent from an account

86
Q

A marketer wants to run an Account Send Summary report.

Which option can be configured when running this report?
Choose 3 answers

A: Report results delivery location
B: Report results file format
C: Error report log location
D: Date range parameters
E: Error handling parameters
A

A: Report results delivery location D: Date range parameters E: Error handling parameters

87
Q

What can be used to join two data extensions to segment via Drag and Drop Segmentation?

A: Subscriber Key
B: Subscriber ID
C: Data Relationship
D: Send Relationship

A

A: Subscriber Key

88
Q

An email marketer is writing the next send’s subject line.

What can the marketer do to make the subject line more effective?
Choose 2 answers

A: A/B test the effectiveness of different subjects
B: Include information relevant to the message in the subject line
C: Include “RE:, “FWD:” “etc.” to get reader’s attention
D: Keep the subject text between 50 to 100 characters long

A

A: A/B test the effectiveness of different subjects

B: Include information relevant to the message in the subject line

89
Q

Where can a marketer see the performance summary of a recent email send?

A: Send Performance Tab
B: Job Links tab within Tracking
C: Summary tab
D: Overview Tab within Tracking

A

D: Overview Tab within Tracking

90
Q

When creating a custom email with the HTML Paste Editor, which feature can be inserted into the HTML code by using the Insert Tools?
Choose 2 answers

A: Email Open Tracking
B: Link tooltips
C: Stored Content Boxes
D: Physical Mailing address

A

A: Email Open Tracking

B: Link tooltips

91
Q

What is the timeline for which an unsubscribe request must be honored and processed as outlined by the CAN-SPAM Act?

A: 10 business days
B: 30 calendar days
C: 5 business days
D: 24 hours

A

A: 10 business days

92
Q

What is a capability of a data relationship?

A: Join a list and a data extension to filter the combined data
B: Join three or more data extensions together to create a filtered data extension
C: Join data extensions to filter or segment the fields from data extensions
D: Join data extensions together to create one combined data extension

A

C: Join data extensions to filter or segment the fields from data extensions

93
Q

A marketing associate at Northern Trail Outfitters must design an email campaign for the company’s new winter offerings.

Which email design best practice would the associate implement in this campaign?

A: Limit the email text to 250 words
B: Personalize the email content
C: Segment the audience for the email
D: Use an infographic email template

A

B: Personalize the email content

94
Q

An account has a Subscriber Key enabled, and will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns

What steps would the marketer take when creating the data extension?
Choose 2 answers

A: Check the “Is Sendable” option
B: Set the column representing the Subscriber Key as a Primary Key
C: Set the Email address column as a Primary Key
D: Relate the Email address to the Subscriber Key

A

A: Check the “Is Sendable” option D: Relate the Email address to the Subscriber Key

95
Q

Which data model should be used to create a Group?

A: Data Filters
B: Data Extensions
C: Lists
D: Active Audiences

A

C: Lists

96
Q

How are the test audiences for an A/B test selected?
Choose 2 answers

A: The test administrator chooses which subscribers to place in each audience
B: The system automatically uses 15% of the population for each audience
C: The system randomly places target subscribers into the selected audiences
D: The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

A

C: The system randomly places target subscribers into the selected audiences

D: The test administrator selects a percentage or a fixed number of target subscribers from the total for each audience

97
Q

What is required on an email message by the United States CAN-SPAM Act?
Choose 2 answers

A: Physical Mailing Address
B: A way to Unsubscribe
C: A link to the sender’s website
D: Any Mailing Address

A

A: Physical Mailing Address

B: A way to Unsubscribe

98
Q

A marketer needs to create an attribute named Gender that has a drop-down menu with appropriate values in the Profile Center.

How can this be accomplished?
Choose 2 answers

A: Select the data type as Text
B: Set a custom maximum length of six
C: Create restricted values
D: Select the attribute as required

A

C: Create restricted values

D: Select the attribute as required

99
Q

A customer would like to automate a weekly email campaign using Automation Studio.

Which send method would the customer use to configure the email?

A: Guided Send
B: Send Preview
C: User-Initiated
D: Test Send

A

A: Guided Send

100
Q

A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture

Which action does the marketer need to take in the processing tab when creating the Smart Capture form?
Choose 2 answers

A: Refresh the data filter
B: Add to Data Extension
C: Send the email via Triggered Send
D: Add a new subscriber to a list

A

B: Add to Data Extension C: Send the email via Triggered Send

101
Q

A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population.

Which tool addresses this scenario?

A: Data filters
B: File triggers
C: Profile management
D: Query activities

A

D: Query activities

102
Q

Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension.

How can a marketer ensure that subscribers are imported with data in both of these fields?

A: Ensure the Nullable property is unchecked for the First Name and Last Name columns
B: Set up a default value for the column
C: Make the First Name and Last name columns Primary Keys
D: Check the Nullable property for the First Name and Last Name columns

A

A: Ensure the Nullable property is unchecked for the First Name and Last Name columns

103
Q

A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile.

Which tool would the marketer use in this scenario?

A: Subscriber Group
B: Send Log
C: Data Filter
D: Web Collect

A

D: Web Collect

104
Q

A bank wants to send a series of emails to customers who open a new savings account.
The first email is sent immediately after the account is opened to confirm the action.
The second email is sent one day after the account is opened.
The third email is sent five days after the account is opened only if the customer has not made a new deposit.
The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails.
The data is stored in two data extensions.
The bank has two versions of each email: English and Spanish.
The bank wants to automate sending the emails.

Which process could the bank use?
Choose 2 answers

A: Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
B: Use Query Activities
C: Use Drag and Drop Segmentation to create data filters
D: Use Drag and Drop Segmentation to create data filters, and the use Filter activities

A

A: Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities

D: Use Drag and Drop Segmentation to create data filters, and the use Filter activities

105
Q

A marketing associate wants to use the Validate button to ensure an email is CAN-SPAM compliant.

What information does the associate need to provide in order for the email to pass validation?
Choose 2 answers

A: Profile Center URL
B: Company Website URL
C: Physical Mailing Address
D: Terms and Conditions Policy

A

A: Profile Center URL

C: Physical Mailing Address

106
Q

A marketer wants to use personalization strings to create individualized content for an upcoming send.

What would the marketer need to know to understand how to use personalization strings?
Choose 3 answers

A: Personalization strings are case sensitive
B: Personalization strings are noted by two sets of double percent symbols
C: Personalization strings can appear in the subject line or body of the email
D: When using subscriber data, the attribute or field should have a default value
E: Personalization strings are limited to profile attributes

A

A: Personalization strings are case sensitive
B: Personalization strings are noted by two sets of double percent symbols
D: When using subscriber data, the attribute or field should have a default value

107
Q

Which segmentation activity can be used to refresh data on a recurring schedule via an Automation?
Choose 2 answers

A: Filter activity
B: Segment activity
C: SQL Query activity
D: Data Extract activity

A

A: Filter activity

C: SQL Query activity

108
Q

Northern Train Outfitters needs to ensure that “Valued Customer” appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension

How can the Marketer most easily achieve this during creation of the data extension?

A: Make “Valued Customer” the Default Value for the First_Name field
B: Ensure the Nullable box is not checked for the First_Name field
C: Mark First_Name as the Primary Key
D: Fill in the source data with “Valued Customer” for each blank First_Name field

A

A: Make “Valued Customer” the Default Value for the First_Name field

SFDC Marketing Cloud Email Specialist Winter 2017 (1 decks)

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