Setting Up A Business (unit 1) Flashcards
What is an entrepreneur
A person who is willing to take the risks involved in starting a business
What s a social enterprise
A business that is set up to help society rather than to make a profit
What is market research?
This is the process of gathering, analysing and presenting data relevant to marketing
What is primary market research?
This involves gathering and analysing marketing data that has not been collected before
What is secondary market research?
This involves gathering and analysing marketing data that has been collected already.
What is market share?
Market share is indicated by the sales of one product compared to the total market sales
What is a franchise?
A franchise occurs when a franchisor sells an existing business idea to a franchisee
What is a franchisor?
A franchisor is the seller of a franchise
What is a franchisee?
A franchisee is the buyer of a franchise
What is an objective/ aim for a business?
An objective(or aim) is a target that is set for a business to achieve
What are stakeholders?
Stakeholders are individuals and organisations that are affected by and affect the activities of a business
What is business planning?
Business planning is the process of producing a business plan
What is a risk?
A risk is the possibility of something going wrong
What is an uncertainty?
An uncertainty is something that we cannot be sure will happen.
What is a sole trader?
A sole trader is an individual who sets up their business on their own