setting business aims and objectives

Question 1

what are aims and objectives?

Answer 1

A business aim is the overall long-term target or goal whereas business objectives are the short-term steps a business needs to take to meet its overall aims.

Question 2

why do businesses set aims and objectives

Answer 2

businesses set aims and objectives
to help with decision making.

Question 3

objectives are often set using the SMART rule

Answer 3

S – Specific
M – Measurable
A – Agreed
R – Realistic
T – Time-bound