Session 7

Question 1

Creative director -

Answer 1

manages the creative process and plays an important role in focusing the strategy of ads and making sure the creative concept is tragically on target.

Question 2

Copywriter -

Answer 2

Person who shapes and sculpts the words in an ad. Copy should be as simple as possible and should have impact.

Question 3

Copy -

Answer 3

the text of an ad or the words people say in a commercial.

Question 4

Slogan -

Answer 4

a long-term brand or corporate identity effort

Question 5

Tagline -

Answer 5

a line at the end of an ad that wraps up the creative concept; more of a campaign theme than a brand slogan: less enduring than a slogan.