session 5: web analytics & website users

Question 1

web analytics

Answer 1

collection, reporting, analysis of website data
identify measures based on org. and users’ goals
use website data to determine success/failure of goals

Question 2

hierarchy of org. accoutns, users etc

Answer 2

analytics account
porperties
views : set of specification for tracking traffic on a single domain

Question 3

ABC model

Answer 3

Acquisition : how you obtain webstie traffic
Behavior: reports tell you what people are doing
Conversion : reports slice and dice every movmt a visitor takes on the site

Question 4

Conversions

Answer 4

A completed online/offline task that is important to the success of your business
Macro-conv: typically completed purchase transactiom
Micro-conv: compelted activity that indicates the user is moving toward macro-conv

Question 5

goals types (4)

Answer 5

destination: specification location load
durationL sessions that last a specific amount of time or +
pages/screens per sessions: users views a specific # of pages or screens
event: an action defined as an even is triggered

Question 6

audience

Answer 6

users that you group together based on any combinations of attributes meaningful to your business
preconfigured audience
create new audiences
import existing segments

Question 7

behavior flow report

Answer 7

visualizes the path users traveled from one page or even to the next
help discover what content keeps users engaged
help identify potential content issues

Question 8

acquisition

Answer 8

provide a window on user’s ABC cycle
channels
campaign
cost analysis
social
search console integration provide info on per. organic searcg traffic

Question 9

attribution model

Answer 9

rule/set of rules that determine how credit for sales and conversions are assigned to touch points in conversion paths