Session 4

Question 1

What is the difference between SEO and SEA?

Answer 1

SEO is organic website ranking (Google search), SEA is paid ads (Google Ads, Bing Ads).

Question 2

What are the 4 Cs of modern digital marketing?

Answer 2

Creating, Curating, Connecting, Culture (vs. old 4Ps).

Question 3

What is influencer marketing?

Answer 3

Using nano, micro, macro, mega influencers to promote brands.