Session 3

Question 1

How does AI impact salespeople directly?

Answer 1

AI helps with lead generation early in the sales process.

It can shape sales content and pitches.

It assists in dynamic pricing and helps close deals.

Question 2

How does AI benefit sales managers?

Answer 2

AI can assess customer interactions between sales reps and clients.
It aids in providing effective coaching and analyzing team performance.

Question 3

How does AI benefit the sales organization and B2B customers?

Answer 3

AI helps manage demand generation and run effective sales campaigns.
It identifies market opportunities and targets the right customer segments.
For B2B customers, AI offers personalized content and tailored value propositions, improving aftersales services.

Question 4

What are the challenges of AI in sales?

Answer 4

Data privacy concerns and sales reps’ fear of being monitored.
Worries about technology replacing sales managers.
Importance of data quality and governance for AI to be effective.

Question 5

What 4 steps are in the sales pipeline/funnel

Answer 5

Leads and potential opportunities - covert to - prospects - convert to - customers - convert to - retained customer