Session 3

Question 1

Why does a company decide to go international?

Answer 1

1. To reach more customers
2. Make more profits

Question 2

Market penetration 95% -

Answer 2

your product is physically present in 95% families in Europe (you can’t really know why the other 5% doesn’t have your product and it’s nearly impossible to convince them to buy your product, so you try to go international).

Question 3

What are the marketing challenges of going international?

Answer 3

1. Differences in local consumers behaviors
2. Socio-cultural differences
3. Difference in the market life cycle phase among markets

Question 4

Symbols -

Answer 4

words, gestures, pictures, or objects that carry a particular meaning recognized only by those who share a culture.

Question 5

Heroes -

Answer 5

people, alive or dead, real, or imaginary, who serve as role models in a society.

Question 6

Rituals -

Answer 6

the collective activities considered socially important within a culture. They are easily observed, but not always understood.

Question 7

Values (shared within a society) -

Answer 7

are at the core of culture. Values are stable beliefs regarding desired behavior. They often have a religious or ideological background. Core values are resistant to globalization; they vary across cultures.