Session 2: SC Strategy

Question 1

What is a UPS ?

Answer 1

UPS = Unique Proposition Strategy

Question 2

What is a strategic fit between a Supply chain strategy and a competitive strategy ?

Answer 2

Strategic fit: consistency between the competitive strategy (priority
given to the different customer needs) and the supply chain capabilities
specified by the supply chain strategy.

• The competitive strategy and the supply chain strategy should have the
  same goals.
• The design of overall supply chain and the role of each stage must be
  aligned to support the supply chain strategy

Question 3

How a company achieves strategic fit between its SC strategy and its competitive strategy ?

Answer 3

A company achieves strategic fit …..

Question 4

What are the different supply chain strategies ?

Answer 4

The different supply chain strategies are :

Question 5

What are the main challenges that must be overcome to manage a Supply Chain successfully ?

Answer 5

The main challenges are :….

Question 6

What is the competitive strategy ?

Answer 6

The competitive strategy defines the set of customer needs a firm seeks to satisfy through its products and services, and the way these needs will be satisfied.

A competitive startegy is a company wide strategy that requires the contribution of all value chain functions.

Question 7

What are the potential levers of competitive strategy ?

Answer 7

1) Cost of the product
2) Variety of the product
3) Quality of the product
4) Time - Delivery
5) Return policy - Delivery
6) Etc.

Question 8

Can you give 2 examples of SC strategic decisions ?

Answer 8

1) Dell’s decision in 2007 to start selling PCs through resellers.
2) Amazon’s decision to build warehouses to stock some products and to continue to use distributers as a source of other products. (diff from Ebay)

Question 9

What is the supply uncertainly ?

Answer 9

The supply uncertainly is…

Ex: There is only on plant in Spain. If the plant broke you will have less supply uncertainly if you have another plant in Germany for exemple.

Question 10

What is the Zara strategic fit ?

Answer 10

Uncertain Demand & Responsive Supply Chain

Responsiveness = Service Level

Ex: Zara they don’t know the future demand but - They have a pull model. They are able to have a new product in 5 weeks, they have a high service level.

Question 11

H&M strategic fit is ?

Answer 11

H&M plan 80% in advance, so they have a strategy which is Certain Demand & Efficient Supply Chain They have a push model.

Question 12

Is there a link between Push/Pull strategy and the Zone of Strategic Fit ?

Answer 12

Most of the time, companies with a pull strategy will have an Uncertain demand and a Responsive Supply Chain. But actually, the strategic fit depends on the quality, cost, variety of products, so the link is not always true.

Question 13

The supply source /

Answer 13

The supply source is linked with

Frequent breakdowons

Unpredictable and low yields

Poor quality

Limited supply capacity

Inflexible supply capacity

Evolving production process

Question 14

Give an exemple of Predictible demand & Predicitble supply good

Answer 14

Predictible Demand & Predictible Supply Table salt

Question 15

Give an exemple of Uncertain demand & Predicitble supply good

Answer 15

Uncertain Demand & Predictible Supply Snow salt

Question 16

Give an exemple of Predictible demand & uncertain supply good

Answer 16

dik

Question 17

Give an exemple of Uncertain demand & uncertain supply good

Answer 17

idk