Session 3: conformity

Question 1

What is conformity

Answer 1

A type of social influence where we choose to go along with majority

Question 2

What did Kelman suggest

Answer 2

That there are 3 types of conformity

Question 3

What 3 types of conformity did Kelman suggest

Answer 3

• identification : individuals conform to expect of social roles
• internalisation : a person publicly changing opinion to match group, whilst agreeing privately
• compliance : going with majority in spite of not agreeing

Question 4

What is informational social influence

Answer 4

Where people conform because they’re uncertain of what to do so they look to others for guidance

Question 5

What was the jelly bean conformity experiment

Answer 5

1. Asked individuals to guess how many jellybeans were in a jar
2. Grouped the people then asked them to estimate again
3. Interviewed individually again and majority of answers changed

Question 6

Reasons for conformity

Answer 6

• distortion of perception due to stress of group pressure
• distortion of judgment
• distortion of action

Question 7

What is distortion of perception due to stress of group pressure

Answer 7

Subjects agreeing wholeheartedly with group even though the answers obviously wrong

Question 8

What is distortion of judgment

Answer 8

Assuming their answer is incorrect so they conform with group

Question 9

Distortion of action

Answer 9

individual knew they were right but when asked changed their answer as to not be seen as different

Question 10

What does G,R,A,V,E stand for

Answer 10

Generalisability
Reliability
Application
Validity
Ethics