Session 2 Flashcards
Primary Research examples
Surveys, Questionnaires, Interviews, Observations
Secondary Research examples
Web analytics, Third party research
Primary research costs more?
True
Secondary research is uptodate and bias free?
False.Can be outdated and contain bias
Data in the CRM system
Contact info, survey answers, demographic, web and email data, lead scoring, customer support ticket, order history
Customer surveys provide demographic and psychographic data for personas?
True
XXX surveys helps uncover user experience issues
On-site
How to create the best survey
Define a clear goal. Don’t ask leading questions. Focus on close-ended for quantitative data. Consider an incentive.
What type of interview provides deeper understanding of consumer attitudes and behaviours?
In-depth interviews
What GA4 data develops customer personas?
Location, Language, Age, Gender, mobile usage, browser, site behaviour (new vs returning)
The funnel exploration report is a visu rep of the xxxxx process on a web. Each section of the funnel will show the xxxx of people who continue to the next step.
conversion. percentage.
The path exploration report provides a graphical rep of the path users through a site. What insights does this show?
Where users are getting stuck in certain parts of the journey,
Cohort XXXXX Report can be used to understand xxxxx behaviour based on a users stage in the customer xxxxxx
Exploration. website. lifecycle.
What social media channel provides time and day’s most active?
TikTok
What social media channel only provides age, gender, location
Meta Business Suite
What social media channel provides device, location, job function, industry, company size, employment status data
LinkedIn analytics
Social media listening uses social media tec platforms to investigate xxxxx to explore wider trends and xxxx.
conversations. insights.
An example of social media listening is brand slogans, industry buzzwords and campaign names
True
What can social media listening be used to understand
Audience demo. Where the audience is. When the best time to engage. What the competition are doing.What is the target audience receptive to. Attitudes and pain points.
Sentiment analysis finds and measures customer xxxx and attitudes towards their xxxx, products, services and xxxx.
opinions. brands. campaigns.
Sentiment analysis is the process of determining the xxxx tone behind a series of words, to gain understanding of the attitudes, opinions and xxxx expressed within an xxx mention.
emotional. emotions. online
What tools offers insights into consumer search behaviour
Google Trends and keyword planning tools
When using secondary data, what do you need to check
- Purpose and scope
- Currency and timeliness
- Accuracy and reliability
- Bias and objectivity
- Relevance and applicability
- Cost and availability
Integration and Data Collection is the process of xxxxx data from different sources and creating a xxxxx view of the entire data.
combining. unified.
