Session 11 Flashcards
global strategy
- sum of total activities that an organisation takes in order to compete in markets outside its home country
international entry
-exporting
-licensing
-franchising
-join venture
-acquisition
-green-field development
-production sharing
-turnkey operation
-management contracts
-multinational organizations
international strategic alliances
Partners must agree on fundamental values and have a shared vision about the potential for joint value creation
stages of international development
- domestic company
- domestic company with export vision
- primarily domestic company with international division
- multinational corporation with multidomestic emphasis
- multinational corporation with global emphasis
- domestic company
exports some products to local dealers
- domestic company with export vision
company to establish own sales company with offices in other countries
- primarily domestic company with international division
company to establish
manufacturing facilities in addition to sales and service offices in key countries.
- multinational corporation with multidomestic emphasis
-establishes local operating division or company in host country
-product line is expanded
- Multinational corporation with global emphasis
-worldwide human resources, R&D, and financing strategies
improving the expat process
Have a compelling reason for sending a current employee to a new country.
Choose individuals who are open to the assignment and committed to adapt to the new environment
measurement of performance
-international financial reporting standards