Session 1

Question 1

Advanced Logistics

Answer 1

The management of all logistics associated with individual meetings as well as meeting functions.

Question 2

Budget Owner

Answer 2

A key stakeholder who has overall responsibility for the income and expenditures related to the event. Will focus on the organization’s business objectives and be accountable for financial costs and liabilities.

Question 3

Business Continuity

Answer 3

A business process that ensures that an organization’s critical business functions are not compromised when organization’s experience opportunities or threats. Recent definitions include a focus on issues such as natural resource supplies, the cost of pollution, sustainable relationships with suppliers, and the economic distress of the communities in which as organization produces and sells products.

Question 4

Business Value

Answer 4

In management, business value is an informal term that includes all forms of value that determine the health and well-being of the firm in the long run. Business value expands concept of value of the firm beyond economic value (also known as economic profit, economic value added, and shareholder value) to include other forms of value such as employee value, customer value, supplier value, channel partner value, alliance partner value, managerial value, and societal value. Many of these forms of value are not directly measured in monetary terms.

Question 5

Contingency Planning

Answer 5

Addresses the ability of the event professional to pull off the event as planned.

Question 6

Corporate Social Responsibility (CSR)

Answer 6

A form of corporate self-regulation integrated into the business and culture of an organization, which embraces responsibility for the organization’s actions and encourages a positive impact on the environment, consumers, employees, communities and other stakeholders.

Question 7

Delivery Stage

Answer 7

The stage of meeting design in which the design for the meeting is put into action.

Question 8

Development Stage

Answer 8

The stage of the meeting design in which the design team develops meeting objectives and associated design elements.

Question 9

Discovery Stage

Answer 9

The stage of meeting design in which the design team analyzes the environment and performs a stakeholder needs analysis.

Question 10

Evaluation

Answer 10

1. Critiquing and rating the overall success of an event. 2. Developing an event profile from accurate event statistics. 3. A systematic process to determine the value of an activity.

Question 11

Event Owner

Answer 11

The person who has requested the event and is responsible for defining the events overall objectives and measurable outcomes.

Question 12

External Stakeholder

Answer 12

Includes attendees, sponsors and the community where the event is taking place.

Question 13

Internal Stakeholder

Answer 13

In organizations are typically business owners, other departments, managers, employees and internal customers or consumers.

Question 14

Key Performance Indicators (KPI)

Answer 14

A type of performance measurement - KPI’s evaluate the success of an organization or of a particular activity in which it engages. Often success is simply the repeated, periodic achievement of some levels of operational goal and sometimes success is defined in terms making progress toward strategic goals.

Question 15

Meeting Client

Answer 15

The person who organizes a meeting and is responsible for strategic goals and objectives.

Question 16

Meeting Design

Answer 16

The purposeful shaping of the form and content of a meeting.

Question 17

Meeting Designer

Answer 17

The person who applies social, behavioral and cognitive science to the design of a meeting. The meeting designer leads the activities of a meeting design team.

Question 18

Needs Assessment

Answer 18

A systematic process for determining and addressing needs or gaps between current conditions and desired conditions or wants. The discrepancy between the current and wanted condition must be measured to identify the need appropriately.

Question 19

Ongoing Impact Stage

Answer 19

The stage of a meeting in which the activities and impact of the meeting are tied to other activities in an organization on an ongoing basis.

Question 20

Portfolio Management

Answer 20

The management and alignment of an organization’s entire portfolio of internal and external meetings with organizational strategy.

Question 21

Proposal

Answer 21

1. Plan put forth for consideration or acceptance. 2. Communication sent by a supplier to a potential customer detailing the suppliers offerings and prices.

Question 22

Qualitative Data

Answer 22

Descriptive information that is a record of what is observed, presented in narrative by the respondent. Also referred to as SOFT DATA.

Question 23

Quantitative Data

Answer 23

Information that is represented numerically so you can assign ranks or scores, or determine averages and frequencies. Also called HARD
DATA.

Question 24

Questionnaires

Answer 24

Survey: A set of questions used to gather information.

Question 25

Return on Investment (ROI)

Answer 25

1. Net Profit divided by Net Worth. A financial ratio indicating the degree of profitability. 2. Net benefits divided by the full loaded meeting costs.

Question 26

SMART and SMARTER Objectives

Answer 26

A common methodology for developing objectives focused on five criteria - specific, measurable, attainable, relevant, time - based. In some organizations the ER is utilized standing for ethical and recorded.

Question 27

Stakeholder Approach

Answer 27

Taking into account the responsibility to others and adopting a consultative demeanor, including stakeholders in the event’s decision - making process.

Question 28

Strategic Alignment

Answer 28

An agreement between two or more enterprises to conduct specified business processes in a joint manner. Usually related to technology development and/or marketing and distribution efforts.

Question 29

Strategic Meeting Management (Plan)

Answer 29

A focused approach on increasing efficiency and reducing costs across an organization for all of its events, typically using specialized software to centrally track all aspects of meeting expenditures across a department or organization.

Question 30

Strategic Planning

Answer 30

Long range plan of action for a company or organization.

Question 31

Strategic Thinking

Answer 31

A broadly defined direction and use of an organization’s resources that achieves a unique and differentiated advantage for an organization. In fact, it advances an organization by aligning with organizing resources.

Question 32

Triple Bottom Line

Answer 32

A concept that incorporates the holistic view of sustainability into business decisions this holistic focus is also called the three P’s people, planet and profits.