Session 1 Flashcards

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1
Q

Brand stretching

A

Agrandir la marque

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2
Q

Market segment

A

Segmentation du marche

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3
Q

Verification aléatoire

A

Spot Check

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4
Q

Lancer / débuter

A

Launch

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5
Q

Point de vente

A

POS

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6
Q

Part de marché

A

Market share

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7
Q

Groupe de discussion

A

Focus group

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8
Q

Grossiste

A

Wholesaler

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9
Q

Magasin + vente en ligne

A

Bricks and clicks

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10
Q

Image de marque

A

Brand awarness

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11
Q

Sondage

A

Opinion poll

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12
Q

S’accaparer le marcher

A

To corner a market

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13
Q

Naviguer

A

Browse

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14
Q

Estimer

A

I reckon

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15
Q

Il me semble

A

It strike me

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16
Q

Histoires / embêtér

A

Fuss

17
Q

Dans l’ensemble

A

On the whole