Session 1 Flashcards
What is text?
Any sign or sign system used to communicate information(in a coherent manner usually)
For instance it uses linguistic signs
What kind of a system is language?
Semiotic
What does semiotic mean?
the study of signs
What kind of a system is a traffic light?
A closed sign system (it’s not dynamic, updating, or changing)
What are “the signifier” and “the signified” in the traffic light example?
Each color on the traffic light is called “the signifier”, which represents something called “the signified”
What could be examples of text?
Music, stage performance, statues, architectural presentations
What are audiovisual texts?
Texts that draw on auditory and visual channels
What are the sensory channels?
Visual
Auditory
Tactile (لمسی)
Olfactory (بویایی)
What modes can the auditory and visual channels have?
Verbal and non-verbal
What is modality?
Different types of audiovisual translation
What is re-voicing?
A general term used for any type of modification or replacement or adaptation of audio or voice in multimodal or audiovisual translation (e.g. dubbing, voice-over, free commentary, narration, audio-description)
Who are the target audience of audio-description?
People who are visually challenged
What is surtitle?
Subtitle for live shows
What’s another name for hard sub?
Open captions
What’s another name for soft sub?
Closed captions
