Service Marketing Flashcards
The process is the product but they rely on things for their performance which marketing is this
Services marketing
How large is India’s economy by GDP
Seventh largest
How large is India by purchasing power parity
Third largest
What are the characteristics of services
Intangiblity
Simultaneity
Heterogeneity
Perishability
Non ownership
‘Thus in-service production and consumption can’t be separated’ which characteristic does this line indicate
Simultaneity
What makes it difficult to standardise the quality of service
Heterogeneity
Define service
According to Philip Kotler, Services is any act or performance that one party can offer to another that is essentially intangible and does not result in the ownership of anything
On the basis of services operations to volume of customers
Professional service (accountant-low volume)
Service shop (bank, hotel-medium)
Mass service (transport- high)
