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SEO Training > SEO Terms > Flashcards

SEO Terms Flashcards

1
Q

Algorithm (of a search engine)

A

a set of rules or steps that determine which pages (that have been saved
in the index) are shown in search results, and in which order. How Google’s algorithm works is a secret and the factors that determine the
ordering change regularly

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2
Q

Bounce rate

A

a metric that measures the percentage of people who land on your
website, and do completely nothing on the page they entered. So they
don’t click a menu item, a ‘read more’ link, or any other internal links on
the page. A user bounces when there has been no engagement with the
landing page, and the visit ends with a single-page visit. You can use
bounce rate as a metric that indicates the quality of a webpage and/or the
‘quality’ of your audience.

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3
Q

Breadcrumbs

A

a small text path, often located at the top of a page. On yoast.com, for
instance, the path to our Yoast SEO plugin page is Home > Yoast Plugins
> Yoast SEO for WordPress. This breadcrumb immediately shows you
where you are. Every part of that path is clickable, all the way back to the
homepage.

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4
Q

Canonical

A

the canonical link element lets search engines know which variation of a collection of similar or identical pages you want Google to put into the search results.

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5
Q

Cornerstone content

A

cornerstone content pieces are those articles on your website you’re most
proud of. They reflect your business, communicate your mission and are
extremely well written. These are the articles you would like to rank high
in the search engines. Cornerstone articles are usually explainers; these
articles combine insights from different blog posts. If you mark an article
as cornerstone content in the Yoast SEO plugin, the content and SEO
analyses become a little stricter.

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6
Q

Crawlability

A

has to do with the possibilities Google has to crawl your site. Crawlers can be blocked from your site. There are a few ways to block a crawler from your website: in the robots.txt file, in the HTTP header or in the robots meta tag. If your website or a page on your website is blocked, you’re saying to Google’s crawler: ‘do not come here’. Your site or the respective page won’t turn up in the search results in most of these cases.

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7
Q

Crawler (also: spider)

A

a type of bot in a search engine that goes around the internet 24/7, following
links from one web page to another and saving the HTML-version of all
pages in a gigantic database (the index). Pages that are saved in the index
could appear in the search results.

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8
Q

Flesch Reading Ease test

A

measures textual difficulty of a text and grades texts on a scale from
1-100. The lower the score, the more difficult to read the text is. Texts
with a high Flesch reading ease score are easy to read. Usually, a reading
ease score of 60-70 is believed to be acceptable/normal for web copy

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9
Q

What is Google’s mission?

A

to ‘organize
the world’s information and make it universally accessible and useful’

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10
Q

Google Search Console

A

a web service by Google for webmasters. It allows webmasters to check their site’s indexability and optimize visibility of their websites

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11
Q

Head keyword

A

your most important keywords. They form the basis of your keyword
research sheet and keyword strategy. After identifying your head
keywords, you can start coming up with longer tail keywords. Note: head
keywords can consist of several words

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12
Q

Holistic SEO approach

A

an SEO approach where you focus on making every aspect of your site as good as possible in order to improve your ranking in the search results.

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13
Q

Hummingbird update

A

a Google update that laid the groundwork for voice-search. It pays
more attention to each word in a query, ensuring that the whole search
phrase is taken into account, rather than just particular words. The
Hummingbird update was released in 2013.

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14
Q

Index

A

part of a search engine; a gigantic database where the HTML-versions
of pages that the crawler has found are saved. Pages that are saved in the
index could appear in the search results. Whether they do depends on
how the algorithm of the search engine ranks it.

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15
Q

Indexability

A

the search engine’s ability to add a page to its index

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16
Q

Internal link

A

a type of link on a webpage to another page or resource (e.g. an image or
document), on the same website or domain. Internal links connect your
content and give Google an idea of the structure of your website. They
can establish hierarchy on your site, which enables you to give the most
important pages and posts more link value than other, less valuable,
pages

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17
Q

JSON-LD

A

JSON-LD is one of the markups of Schema.org. A markup is a way to write code. On Schema.org, you’ll also find other markups like Microdata or RDFa. At Yoast, we’ll advise you always to use JSON-LD, because it does not break your site as easily as other markups do, and it’s relatively easy to add to your site

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18
Q

Keyword

A

word or phrase you would like your website to rank for, so when people
search for that keyword or phrase in a search engine, they should find
your site

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19
Q

Keyword research

A

the activity you undertake to come up with an extensive list of keywords
you would like to rank for

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20
Q

Keyword stuffing

A

manipulating the ranking of a site in the search results by filling pages
with (unrelated) keywords or numbers

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21
Q

Knowledge Graph Card

A

a block, usually on the right-hand side of the search results page, containing relevant, context-specific information regarding your search (e.g. a company or a person).

22
Q

Link building

A

there’s white-hat link building, where you build an engaged community
and promote your website to relevant people, but there are black-hat
strategies of link building as well. Some sites try to rank higher by buying
links. This includes exchanging money for links, but also sending
someone a free product in exchange for a link

23
Q

Long tail keyword

A

even more specific and less common keywords than mid tail keywords.
They often focus on a niche. The longer (and more specific) search terms
are, the easier it will be to rank for the term. The length of long tail
keywords is relative: they may consist of three or four words for big
companies, they may consist of six or more words for smaller companies.

24
Q

Mid tail keyword

A

more specific and longer keywords than head keywords, derived from the
head keyword they tie into. The length of mid tail keywords is relative:
they may be very short for big companies, they may be quite long for
smaller companies

25
Q

Mobilegeddon update

A

a Google update that boosts sites that have mobile friendly pages in
Google’s mobile search results. The Mobilegeddon update was introduced
in 2015

26
Q

Mobile indexing first algorithm

A

a Google algorithm that has been announced for 2018. This algorithm will make sure Google creates and ranks its search listings based on the mobile version of a site, even for listings that are shown to desktop users

27
Q

Nofollow tag

A

a robots meta tag that tells the search engines robots to not follow any
links on the page at all

28
Q

Noindex tag

A

a robots meta tag that disallows search engines from showing this page
in their results

29
Q

Organic search results

A

the non-paid search results. Google’s search engine results page (SERP) shows seven to ten organic links which fit your search the best.

30
Q

Page swapping

A

a trick for getting ranked for one page, and then, after the page has
attained a good position in the search results, replacing that page for
another

31
Q

Paid search results

A

shown above the organic (non-paid)
links. These links are ads; people have paid Google to put these links at
the top of the site when people search for a specific term

32
Q

Panda update

A

a Google update that tries to diminish those websites which are purely
created to rank in the search engines. The first Panda update was
released in 2011 and Google has re-run this update periodically.

33
Q

Penguin update

A

a Google update that judges the links websites got from other sites. If the links turn out to be artificial (e.g. created by buying or exchanging), Google no longer assigns link value. The first Penguin update was rolled out in 2012. Google has re-run this update several times and it is now said to be run continuously.

34
Q

Possum update

A

a Google update that was released in 2016. After Possum, Google has
shown more varied results depending on the physical location of the
searcher and the phrasing of the query

35
Q

RankBrain

A

a Google algorithm; a machine learning system that helps Google better decipher the meaning behind queries, and serve best-matching search results in response to those queries. RankBrain has a query processing and a ranking component

36
Q

Ranking

A

getting your website in a high position in the search results of a search
engine, like Google. The algorithm of a search engine determines the
position your site gets in the search engine

37
Q

Redirection (of URLs)

A

a technique for making a web page available under more than one URL
address. When a web browser attempts to open a URL that has been
redirected, a page with a different URL is opened. There are different
types of redirect, depending on the purpose of the redirect, for example
when you delete a post or page, or when you change a slug or URL.

38
Q

Rich snippet

A

snippets that show more than just the title, slug, and meta description. They could show an image, a rating, and whether or not a product is in stock. Rich snippets stand out from other snippets, and thus they have a higher click-through rate

39
Q

Robots meta tag

A

a meta tag that tells Google how a specific page needs to be indexed and shown in the search results. The robots meta tag is placed in the -section of a page.

40
Q

Robots.txt file

A

a text file that is telling a search engine where it can and cannot go on your website. The robots.txt file is read by search engine crawlers (also called robots, hence the name).

41
Q

Schema.org

A

a project developed by the big search engines, where you can find all the structured data markup supported by the search engines. You can use
schema.org to find the markup you need for your particular page

42
Q

Search Engine Results Page (SERP)

A

page of the search engine that shows the (organic and paid) search results that fit your search the best.

43
Q

Snippet

A

a result Google shows to the user in the search results. A snippet consists of a SEO title (in blue), the slug (in green), and the meta description (in black)

44
Q

Structured data

A

a piece of code that you can put on your website. It’s code in a specific format, written in such a way that search engines understand it. Search engines read the code and use it to display search results in a specific way. Structured data can be used to enable Google to display rich results for your site.

45
Q

Transition words

A

words like ‘most importantly’, ‘because’, ‘therefore’, or ‘besides that’. Using transition words well makes your text much more readable, as these words give direction to your readers. Using them is like pouring cement between your sentences: the relation between two sentences
becomes apparent by the use of transition words

46
Q

Universal search

A

a method Google is using in delivering search results. In the universal
search results, Google not only delivers links to sites that best match
your search; it also embeds other digital content, such as news items,
pictures and videos.

47
Q

UX

A

User eXperience:
how a person experiences using a product, such as a website, a mobile
phone, or an app, especially in terms of how easy or pleasing it is to use.
It’s all about how someone feels when using a particular product: does
the product make you feel excited or happy, is it a joy to use it, does it
help you effortlessly achieve what you’ve been aiming for? UX is
9
important for SEO, because search engines want to provide people with
the best result for their query

48
Q

.htaccess file:

A

a configuration file for use on web servers running the Apache Web
Server software

49
Q

URL slug

A

A URL slug refers to the end part of a URL after the backslash (“/”) that identifies the specific page or post. Each slug on your web pages needs to be unique, and they provide readers and search engines alike with information about the contents of a web page or post

50
Q

HTML

A

Hypertext Markup Language

51
Q

Markup language

A

language designed for defining and presenting text on a website

52
Q

URL

A

Uniform Resource Locator: the address of a unique resource on the internet. It is one of the key mechanisms used bybrowsersto retrieve published resources, such as HTML pages, CSS documents, images, and so on

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