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SEO basic > SEO > Flashcards

SEO Flashcards

1
Q

SEO vs SEM

A

Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results.
Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

One of the main differences between SEO and SEM is speed.

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2
Q

Long Tail Keywords

A

Long tail keywords are search terms with relatively low search volume and competition levels.

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3
Q

Keyword stuffing

A

don’t want to go overboard and use your keyword 100x on every page. That’s a black hat SEO strategy called “keyword stuffing”

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4
Q

LSI Keywords

A

LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines use to deeply understand content on a webpage.
They’re terms that are closely tied to your target keyword.

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5
Q

SERPs

A

Search Engine Results Pages (also known as “SERPs” or “SERP”) are Google’s response to a user’s search query. SERPs tend to include: organic search results, paid Google Ads results, Featured Snippets, Knowledge Graphs and video results.

There’s also another important factor to keep in mind when it comes to evaluating the SERPs: “no-click searches”.

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6
Q

Featured Snippets

A

Featured Snippets are short snippets of text that appear at the top of Google’s search results in order to quickly answer a searcher’s query. The content that appears inside of a Featured Snippet is automatically pulled from web pages in Google’s index.

Types of Featured Snippets

  1. The Definition Box
  2. The Table
  3. The Ordered List
  4. The Unordered List
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7
Q

Rich Snippets

A 
Rich Snippets (also known as “Rich Results”) are normal Google search results with additional data displayed. 
This extra data is usually pulled from Structured Data found in a page’s HTML. Common Rich Snippet types include reviews, recipes and events.

The vast majority of Google search results display the same 3 pieces of data:

  • Title tag
  • Meta description
  • URL
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8
Q

Semantic SEO

A

Semantic SEO is the practice of writing content search engine optimized around topics, not just individual keywords

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9
Q

Internal Linking

A

Internal links are hyperlinks that point to pages on the same domain. These are different than external links, which link out to pages on other domains.

In short: internal linking is key for any site that wants higher rankings in Google.

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10
Q

SEO Friendly URLs

A

SEO friendly URLs are URLs that are designed to meet the needs of users and searchers. Specifically, URLs optimized for SEO tend to be short and keyword-rich.

Along with your title tag, link anchor text, and the content itself, search engines use your webpage’s URL to understand what your content is all about

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11
Q

SEO Writing

A

SEO writing (also known as “writing for SEO”) is the process of planning, creating and optimizing content with the primary goal of ranking in search engines.

Amazing content + solid on-page SEO = SEO writing

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12
Q

Robots.txt

A

Robots.txt is a file that tells search engine spiders to not crawl certain pages or sections of a website.

That said, there are 3 main reasons that you’d want to use a robots.txt file:

  • Block Non-Public Page.
  • Maximize Crawl Budget
  • Prevent Indexing of Resources
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13
Q

Duplicate Content

A

Duplicate content is content that’s similar or exact copies of content on other websites or on different pages on the same website.

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14
Q

Page Speed

A

Page Speed is the amount of time that it takes for a webpage to load. A page’s loading speed is determined by several different factors, including a site’s server, page filesize, and image compression.

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15
Q

Crawl Budget

A

Crawl Budget is the number of pages Googlebot crawls and indexes on a website within a given timeframe.

In short: if Google doesn’t index a page, it’s not going to rank for anything

So if your number of pages exceed your site’s crawl budget, you’re going to have pages on your site that aren’t indexed.

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16
Q

Sitemaps

A

A sitemap is a blueprint of your website that help search engines find, crawl and index all of your website’s content. Sitemaps also tell search engines which pages on your site are most important.

There are four main types of sitemaps:

  • Normal XML Sitemap
  • News Sitemap
  • Image Sitemap
17
Q

Website Architecture

A

Website Architecture is how a website’s pages are structured and linked together. An ideal Website Architecture helps users and search engine crawlers easily find what they’re looking for on a website.

18
Q

Resource Page Link Building

A

Resource page link building is the practice of building backlinks from pages that have curated lists of links to external websites (resource pages)

19
Q

Link Bait

A

Link Bait (also called “linkbait”) is the process of creating content designed to attract backlinks. Common types of Link Bait content include controversial content, data, guides and newsworthy pieces.

Link Bait works because it’s designed to to do ONE thing: build backlinks.

20
Q

Broken Link Building

A

Broken Link Building (also known as Dead Link Building) is the practice of building backlinks by replacing links to 404 pages with a working link to a target website.

21
Q

Backlinks

A

Backlinks (also known as “inbound links”, “incoming links” or “one way links”) are links from one website to a page on another website. Google and other major search engines consider backlinks “votes” for a specific page. Pages with a high number of backlinks tend to have high organic search engine rankings.

Backlinks are basically votes from other websites. Each of these votes tells search engines: “This content is valuable, credible and useful”.

A single quality backlink can be more powerful than 1,000 low-quality backlinks.

22
Q

Core Web Vitals

A

Core Web Vitals are a set of specific factors that Google considers important in a webpage’s overall user experience. Core Web Vitals are made up of three specific page speed and user interaction measurements: largest contentful paint, first input delay, and cumulative layout shift

.
In short, Core Web Vitals are a subset of factors that will be part of Google’s “page experience” score (basically, Google’s way of sizing up your page’s overall UX).

23
Q

Search Intent

A

Search Intent (also known as “User Intent”) is the main goal a user has when typing a query into a search engine. Common types of Search Intent include informational, commercial, navigational and transactional.

Simply put: satisfying Search Intent is ultimately Google’s #1 goa

24
Q

Organic CTR

A

Organic click-through-rate (also known as “Organic CTR”), is the percentage of searchers that click on a search engine result. Organic CTR is largely based on ranking position, but is also influenced by a result’s title tag, description, URL and presence of Rich Snippets.

Why Is Organic CTR Important?
First, higher click-through-rate=more traffic.
Second, CTR is a key search engine ranking signal.

25
Q

Pogo sticking

A

Pogo sticking is when a search engine users visits several different search results in order to find a result that satisfies their search query.

if lots of people also Pogostick after clicking on the first result, that tells Google:
“The #1 result isn’t making our users happy. Let’s drop it down a few spots.”

26
Q

Bounce Rate

A

Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form, or making a purchase.

Exit Rate is similar to Bounce Rate, with one major difference:
Bounce Rate is the percentage of people that land on a page and leave.
Exit Rate is the percentage of people that leave a specific page (even if they didn’t initially land on that page)

27
Q

Dwell Time

A

Dwell Time is the amount of time that a Google searcher spends on a page from the search results before returning back to the SERPs. Many SEO professionals consider Dwell Time an important Google ranking signal.

And that super brief visit tells Google that you weren’t happy with that result.

Dwell Time and Bounce Rate are similar… but they’re not the same thing.
A bounce is when someone visits a page … and hits their back button without clicking anything on the page.

28
Q

Google Passage Ranking

A

Passages allows Google to rank specific, relevant passages from a specific page. Not just the page itself.

So instead of Google ONLY taking into account the relevancy of

SEO basic (1 decks)

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