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Marketing > SEO > Flashcards

SEO Flashcards

1
Q

What does SERP stand for?

A

Search Engine Results Page

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2
Q

Organic search results are based on what?

A

Based on quality, relevance and more.

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3
Q

What is a Paid Search Result?

A

Placement based on paid bids. aka PPC

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4
Q

What does PPC stand for?

A

Pay Per Click

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5
Q

The secret, elaborate recipe that Google or Bing uses to generate search results is called the:

A

Search algorithm

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6
Q

Google Search Algorithm is based on…

A
  • Types of content
  • Personalization
  • Location
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7
Q

How can coders and designers help with SEO?

A
  • Use the right tags
  • Ensure accessibility
  • Validate your code
  • Keep the website fast
  • Share- Open source
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8
Q

How can content creators help with SEO?

A
  • Post great content
  • Post regularly
  • Identify & use keywords
  • Share your content
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9
Q

How can social media managers help with SEO?

A
  • Engage with followers
  • Share your content
  • Set on multiple platforms
  • Create a CTA to bring people back to the website.
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10
Q

_____ search results appear based on the merits of the content and other unbiased variables, while ____ search results appear depending on how much advertisers spent.

A

Organic. Paid

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11
Q

What are some strategies to consider when link building?

A
  • Write guest blog posts on industry websites
  • Participate in industry forums and chat boards
  • Submit your blog to RSS feed directories
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12
Q

When a prominent site links to yours, your site gains SEO value because..

A

Search engines view links as an endorsement

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13
Q

True or False: Updating a webpage will reset the SEO value of the page, causing it to disappear from the search results page.

A

True

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14
Q

What are the important codes for SEO?

A
  • Meta tags
  • Title tags
  • Header tags
  • ALT tags
  • Anchor tags
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15
Q

What are some code issues that affect SEO?

A
  • Incorrect or incomplete tags
  • Duplicate code or tags
  • Too much code
  • Text hidden by code
  • Deprecated or unnecessary code
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16
Q

What is a Content Management System?

A

Tool for managing a site’s content

17
Q

What is Chronicalization?

A

How you can ensure duplicate content doesn’t end up penalizing your site and ruining your SEO.

18
Q

When should you use a “nofollow” attribute?

A

When you want to prevent a search engine from following paid links like sponsors or partners or links on your site that you didn’t create.

19
Q

What are the 2 primary reasons to use no follow?

A
  1. Paid links(You can have paid links, but you can’t get an SEO boost from them)
  2. User Content(To avoid comment spam and the like)
20
Q

When building a retail site that sells lots of products, designers should consider adding category pages because:

A

They often feature detailed subcategories and links to relevant product pages.

21
Q

Title tags work best when they feature:

A
  • Location names, especially for businesses looking for local customers.
  • The name of the company, website, or person.
  • Less than 70 characters
22
Q

Which of the following tags has the greatest SEO value on a page?

A

title tag

23
Q

What is the purpose of a sitemap?

A

To tell search engines about all the URLs on your site you want to make sure get indexed.

24
Q

What are the basic metrics google analytics provide?

A
  • Visits
  • Page views
  • Average time on the site
  • New visits
  • Referrals (how people are landing on the website, eg.) Direct traffic, other websites, search engines searches)
25
Q

SEO is a strategy used by

A

designers, developers, marketers and anyone involved with a website

26
Q

What is SEO used for?

A

Used to drive traffic, increase subscribers and sales, to gain influence and to make money.

27
Q

How can you ensure SEO success in the future?

A
  • Monitor your results
  • Understand the needs
  • Follow the rules
  • Create great content
  • Stay updated
28
Q

Setting up Authorship benefits the people that create content because:

A

Their links on SERPs will feature additional pictures and other related data.

29
Q

True or False: Google can change its search algorithm at any time, so it’s important to keep up with changes so you can maintain and improve the SEO value of your site.

A

True

30
Q

Setting up a business on Google Places offers helpful benefits, such as:

A
  • Enhanced listings on SERPs, such as within a carousel.
  • Direct links to directions using Google Maps
  • Results that feature pictures, ratings, and other relevant data.

Marketing (6 decks)

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