Seo Flashcards

1
Q

How much organic SEo results come from the first page on Google

A

Up to 71%

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2
Q

How much clicks come from the first five entries on the gGoogle search page

A

68%

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3
Q

How many ranking factors does google have for Seo

A

Over 200

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4
Q

What’s more important focusing on end-user or on search engine algorithms

A

Always think end-user first

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5
Q

PPC SEO SEM

A

Pay per click
Search engine optimization
Search engine marketing

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6
Q

first five organic results on Google account for how much of all clicks.

A

67%

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7
Q

Rows in orgainc search 6–10 represent how much of all clicks.

If you fall onto the second results page, you will have what results

A

6/10 rows only abiut 4%

Second page is useless

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8
Q

CTR for PPC on google rate

A

3.5%

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9
Q

Short tailed keywords vs long tailed keywords

A

Short term low CTR

Long taiked higher CTR

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10
Q

E.a.t.

A

Expertise, Authority, and Trustworthiness)

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11
Q

SERP

A

search engine results page (SERP).

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12
Q

Spun content

A

Content automated on website and seen as bad by panda roll out

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13
Q

Squeeze pages

A

Landing page with too much content and endless scrolling with buying buttons and hard to exit due to pop ups

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14
Q

How to stop panda effecting site

A

Think end user. Value and thought out for user

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15
Q

Core web vitals

A

Speed and user experience

Real world experience

Load time
Stability
Security of site
Pop ups impacting ux

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16
Q

To optimize headings make sure to add to want code

A

Make sure your main keywords for the page are in your <h1> tags. </h1>

17
Q

Most important ranking factor

A

One of the most important ranking factors. Relevant anchor text shows that other sites deem the content relevant as well. Beware the over optimisation of anchor text, as this will create a negative ranking signal and certainly damage your rankings.

18
Q

IAAT

A

IAAT stands for ‘In Anchor And Title’. This figure tells us how many pages have been directly optimized for each keyword by having the keyword both in the title tag and also in anchor text in a link from an external domain (somebody else’s website). It’s a good measure of how much direct competition exists for a keyword, and can help inform your choices. The Competition figure above is based on IAAT.

19
Q

LCP

A

Largest Contentful Paint (LCP

20
Q

Lighthouse

A

Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.