Seo Flashcards
How much organic SEo results come from the first page on Google
Up to 71%
How much clicks come from the first five entries on the gGoogle search page
68%
How many ranking factors does google have for Seo
Over 200
What’s more important focusing on end-user or on search engine algorithms
Always think end-user first
PPC SEO SEM
Pay per click
Search engine optimization
Search engine marketing
first five organic results on Google account for how much of all clicks.
67%
Rows in orgainc search 6–10 represent how much of all clicks.
If you fall onto the second results page, you will have what results
6/10 rows only abiut 4%
Second page is useless
CTR for PPC on google rate
3.5%
Short tailed keywords vs long tailed keywords
Short term low CTR
Long taiked higher CTR
E.a.t.
Expertise, Authority, and Trustworthiness)
SERP
search engine results page (SERP).
Spun content
Content automated on website and seen as bad by panda roll out
Squeeze pages
Landing page with too much content and endless scrolling with buying buttons and hard to exit due to pop ups
How to stop panda effecting site
Think end user. Value and thought out for user
Core web vitals
Speed and user experience
Real world experience
Load time
Stability
Security of site
Pop ups impacting ux
To optimize headings make sure to add to want code
Make sure your main keywords for the page are in your <h1> tags. </h1>
Most important ranking factor
One of the most important ranking factors. Relevant anchor text shows that other sites deem the content relevant as well. Beware the over optimisation of anchor text, as this will create a negative ranking signal and certainly damage your rankings.
IAAT
IAAT stands for ‘In Anchor And Title’. This figure tells us how many pages have been directly optimized for each keyword by having the keyword both in the title tag and also in anchor text in a link from an external domain (somebody else’s website). It’s a good measure of how much direct competition exists for a keyword, and can help inform your choices. The Competition figure above is based on IAAT.
LCP
Largest Contentful Paint (LCP
Lighthouse
Lighthouse is an open-source, automated tool for improving the quality of web pages. You can run it against any web page, public or requiring authentication. It has audits for performance, accessibility, progressive web apps, SEO and more.