Sensory Evolution

Question 1

Marketing Strategy

Answer 1

is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers.

Question 2

Focus Group Testing

Answer 2

is a small and typically diverse panel of people selected to survey for their opinions on a given subject.

Question 3

Food Engineering

Answer 3

is a scientific, academic, and professional field that interprets and applies principles of engineering, science, and mathematics to food manufacturing and operations, including the processing, production, handling, storage, conservation, control, packaging and distribution of food products.

Question 4

Target Market

Answer 4

is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources.

Question 5

Taste Buds

Answer 5

is the clusters of bulbous nerve endings on the tongue and in the lining of the mouth which provide the sense of taste.

Question 6

Prototype Formula

Answer 6

a Formulation of a Compound prepared in accordance with a Work Plan to evaluate a dosage form comprising a cartridge containing a dry powder Formulation of a Compound, which cartridge would be inserted into, or contained within, a pulmonary delivery device

Question 7

Taste Blind

Answer 7

An inability to taste certain substances such as phenylthiocarbamide. This inability is due to an autosomal recessive trait.

Question 8

Adulterated Food

Answer 8

is a legal term meaning that a food product fails to meet the legal standards.

Question 9

Food Packaging

Answer 9

is packaging for food. A package provides protection, tampering resistance, and special physical, chemical, or biological needs.

Question 10

Dietary Guidelines for Americans

Answer 10

provide nutritional advice for Americans older than 2 years.

Question 11

Olfactory Receptors

Answer 11

also called smell receptor, protein capable of binding door molecules that plays a central role in the sense of smell

Question 12

Sensory Evaluation

Answer 12

is a scientific discipline that applies principles of experimental design and statistical analysis to the use of human

Question 13

Qualitative research

Answer 13

is defined as a market research method that focuses on obtaining data through open-ended and conversational communication.

Question 14

Food Quality

Answer 14

is the quality characteristics of food that is acceptable to consumers.

Question 15

Nutrition Facts Label

Answer 15

is a label required on most packaged food in many countries, showing what nutrients are in the food.

Question 16

Food Technology

Answer 16

is a branch of food science that deals with the production, preservation, quality control and research and development of the food products.

Question 17

Papillae

Answer 17

a small rounded protuberance on a part or organ of the body.

Question 18

Supertaster

Answer 18

is a person who experiences the sense of taste with far greater intensity than average, with some studies showing an increased sensitivity to bitter tastes. It may be a cause of selective eating.