Sensory Evalution Flashcards
Marketing
Strategy
Refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.
Focus Group Testing
Are a traditional market research technique
Food Engineering
Design and develop systems for production, processing, distributing, and storing food and agricultural materials.
Target Marketing
Is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources.
Taste Buds
Contain taste
Prototype Formula
I don´t know this one
Taste Blind
Is a genetically programmed insensitivity to bitterness and strong tastes.
Adulterated Food
Is a legal term meaning that a food product fails to meet the legal standards.
Food Packaging
Is packaging for food
Dietary Guidelines for
Americans
The Dietary Guidelines for Americans provide nutritional advice for Americans older than 2 years.
Olfactory Receptors
smell receptor, protein capable of binding odour molecules that plays a central role in the sense of smell (olfaction).
Sensory Evaluation
is a scientific discipline used to evoke, measure, analyze, and interpret reaction to those characteristics of food material as they are perceived by the senses of sight, smell, taste, touch, and hearing (sound).
Qualitative research
relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, and artifacts.
Food Quality
the quality characteristics of food that is acceptable to consumers.
Nutrition Facts Label
is a label required on most packaged food in many countries, showing what nutrients are in the food.
