Sensory Evaluation Flashcards
Marketing
Strategy
a plan of action designed to promote and sell a product or service.
Focus Group
Testing
Focus groups gather approximately 6-8 representatives of your target market together with a moderator and have them discuss their feelings, attitudes, and ideas on topics.
Food Engineering
Food engineers design and develop systems for production, processing, distributing, and storing food and agricultural materials.
Target Market
a particular group of consumers at which a product or service is aimed.
Taste Buds
any of the clusters of bulbous nerve endings on the tongue and in the lining of the mouth which provide the sense of taste.
Prototype Formula
A prototype is an initial creation of a product that shows the basics of what a product will look like, what the product will do, and how the product operates.
Taste Blind
An inability to taste certain substances such as phenylthiocarbamide. This inability is due to an autosomal recessive trait.
Prototype Formula
A prototype is not meant to be the final version, it’s the rough draft form of the product.
Adulterated Food
Adulteration is a legal term meaning that a food product fails to meet the legal standards.
Food Packaging
Food packaging is packaging for food. A package provides protection, tampering resistance, and special physical, chemical, or biological needs
Dietary Guidelines for
Americans
Dietary Guidelines for Americans, the Nation’s go-to source for nutrition advice.
Olfactory Receptors
Olfactory receptors are able to detect air-borne odour molecules that enter the nasal cavity and bind to olfactory receptors.
Sensory Evaluation
Sensory evaluation has been defined as a scientific discipline used to evoke, measure, analyze, and interpret human reactions to meat sensory characteristics as perceived by sight, smell, taste, touch, and hearing by the Institute of Food Technologists
Qualitative research
Qualitative research involves collecting and analyzing non-numerical data (e.g., text, video, or audio) to understand concepts, opinions, or experiences
Sensory Evaluation
Sensory evaluation has been defined as a scientific discipline used to evoke, measure, analyze, and interpret human reactions to meat sensory characteristics as perceived by sight, smell, taste, touch, and hearing