Sensory Evaluation Flashcards
Marketing Strategy
A business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services
Focus Group
Testing
A traditional market research technique.
Food Engineering
Designs and develop systems for production, processing, distributing, and storing food and agricultural materials
Target Market
A target market is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources.
Taste Buds
Sensory organs that are found on your tongue and allow you to experience tastes that are sweet, salty, sour, and bitter.
Taste Blind
An inability to taste certain substances such as phenylthiocarbamide. This inability is due to an autosomal recessive trait.
Adulterated Food
Food that fails to meet legal standards.
Food Packaging
Packaging for food.
Dietary Guidelines for
Americans
Gives nutritional advice for Americans older than 2 year.
Olfactory Receptors
Are able to detect air-borne odour molecules that enter the nasal cavity and bind to olfactory receptors.
Sensory Evaluation
Science that measures and interprets the reactions of people to products as perceived by the senses.
Qualitative research
the collecting and analyzing of non-numerical data to understand concepts.
Food Quality
the quality characteristics of food that is acceptable to consumers.
Nutrition Facts Label
a label that shows the nutrition facts on the food product.
Food Technology
The application of food science to the selection, preservation, processing, packaging, distribution, and use of safe food.
