Sensory Evaluation Flashcards
Marketing Strategy
a plan of action designed to promote and sell a product or service
Focus Group Testing
a small and typically diverse panel of people selected to survey for their opinions on a given subject.
Food Engineering
a scientific, academic, and professional field that interprets and applies principles of engineering, science, and mathematics to food manufacturing and operations, including the processing, production, handling, storage, conservation, control packaging, and distribution of food products.
Target Market
a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources
Taste Buds
any of the clusters of bulbous nerve endings on the tongue and in the lining of the mouth which provide the sense of taste
Prototype Formula
the initial creation of a product that shows the basics of what a product will look like, what the product will do, and how the product operates.
Taste Blind
an inability to taste certain substances such as phenylthiocarbamide
Adulterated Food
a food product fails to meet the legal standards
Food Packaging
packaging for food that provides protection, tampering resistance, and special physical, chemical, or biological needs
Dietary Guidelines For Americans
provide nutritional advice for Americans older than 2 years
Olfactory Receptors
protein capable of binding odour molecules that plays a central role in the sense of smell
Sensory Evaluation
tests methods that provide information on how products are perceived through the senses
Qualitative Research
relies on data obtained by the researcher form first-hand observation, interviews, questionairs, focus groups
Food Quality
quality characteristics of food that is acceptable to consumers
Nutrition Facts Label
a label required on most packaged food in many countries, showing what nutrients are in foo the food.
