Sensory Evaluation Flashcards

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1
Q

Marketing Strategy

A

A marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services.

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2
Q

Prototype Formula

A

Prototype Formulation means a Formulation of a Compound prepared in accordance with a Work Plan to evaluate a dosage form comprising a cartridge containing a dry powder Formulation of a Compound

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3
Q

Sensory Evaluation

A

Sensory evaluation is a scientific discipline used to evoke, measure, analyze, and interpret reaction to those characteristics of food material as they are perceived by the senses of sight, smell, taste, touch, and hearing (sound).

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4
Q

Focus Group Testing

A

Focus groups are a traditional market research technique. Marketing departments are often more familiar with focus groups than with usability testing or contextual interviews.

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5
Q

Adulterated Food

A

Adulteration is a legal term meaning that a food product fails to meet the legal standards.

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6
Q

Food Quality

A

Food quality is the quality characteristics of food that is acceptable to consumers.

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7
Q

Food Engineering

A

Food engineers design and develop systems for production, processing, distributing, and storing food and agricultural materials.

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8
Q

Food Packaging

A

Food packaging is defined as enclosing food to protect it from tampering or contamination from physical, chemical, and biological sources, with active packaging being the most common packaging system used for preserving food products.

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9
Q

Nutrition Facts Label

A

The nutrition facts label is a label required on most packaged food in many countries, showing what nutrients are in the food.

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10
Q

Target Market

A

A target market refers to a group of potential customers to whom a company wants to sell its products and services.

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11
Q

Dietary Guidelines for Americans

A

The main purpose of the Dietary Guidelines is to inform the development of Federal food, nutrition, and health policies and programs.

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12
Q

Food Technology

A

Food technology is a branch of food science that deals with the production, preservation, quality control and research and development of the food products.

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13
Q

Taste Buds

A

Taste buds contain the taste receptor cells, which are also known as gustatory cells.

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14
Q

Olfactory Receptors

A

Olfactory receptor, also called smell receptor, protein capable of binding odour molecules that plays a central role in the sense of smell (olfaction). These receptors are common to arthropods, terrestrial vertebrates, fish, and other animals.

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15
Q

Papillae

A

a small rounded protuberance on a part or organ of the body

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16
Q

Supertaster

A

A supertaster is a person who experiences the sense of taste with far greater intensity than average, with some studies showing an increased sensitivity to bitter tastes. It may be a cause of selective eating.

17
Q

Taste Blind

A

Taste blindness is a genetically programmed insensitivity to bitterness and strong tastes.

18
Q

Qualitative research

A

Qualitative research involves collecting and analyzing non-numerical data to understand concepts, opinions, or experiences. It can be used to gather in-depth insights into a problem or generate new ideas for research.

19
Q

Quantitative research

A

Quantitative research is the process of collecting and analyzing numerical data. It can be used to find patterns and averages, make predictions, test causal relationships, and generalize results to wider populations.