Sensory Evaluation Flashcards
Marketing Strategy
a plan of action designed to promote and sell a product or service.
Prototype Formula
The “rough draft” form of the product
Sensory Evaluation
Scientifically testing food using the 5 basic senses
Focus Group Testing
A small and typically diverse panel of people selected to survey for their opinions on a given subject
Adulterated Food
food that fails to meet the legal standards. and is unsafe
Taste Buds
Sensory organs that are found on your tongue and allow you to experience tastes that are sweet, salty, sour, and bitter
Prototype Formula
The “rough draft” form of the product
Sensory Evaluation
Scientifically testing food using the 5 basic senses
Supertaster
A person who experiences the sense of taste with far greater intensity than average
Taste Blind
An inability to taste certain substances
Qualitative Research
Relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation, recordings made in natural settings, documents, and artifacts
Food Quality
The quality characteristics of food that is acceptable to consumers.
Nutrition Facts Label
Provides detailed information about a food’s nutrient content, such as the amount of fat, sugar, sodium and fiber it has.
Olfactory Receptors
Able to detect air-borne odour molecules that enter the nasal cavity
Food Engineering
Applies principles of engineering, science, and mathematics to food manufacturing and operations(processing, storage, etc.)
