SEMMA Flashcards
1
Q
Define SEMMA
A
Sampling, Exploring, Modifying, Modeling, and Assessing
2
Q
What is the process of SEMMA
A
It is the process of Sampling, Exploring, Modifying, Modeling, and Assessing (SEMMA) large amounts of data to uncover previously unknown patterns which can be utilized as a business advantage
3
Q
What kind of technique is SEMMA?
A
Data mining