Semiotics of Language/Nonverbal coding/Kinesics (Message) Flashcards
Briefly explain the idea being semiotics within the Message. (Saussure)
Language is signs.
Saussure teaches that signs including language is arbitrary. Meaning that different languages use different words for the same thing. There is no physical connection between a word and its referent. Language and reality are seperat.
Can you explain what Saussure means by “Language and Reality are seperat”?
signifier, signified.
different languages use different words for the same thing.
no physical connection between a word and its referent.
What is linguistic for Saussure?
The study of langue(formal language) (not the study of parole/speech)
What do Saussure find important in “language”?
Saussure believes that linguistic researchers must pay attention to language forms (speech, sounds, words, grammar). Because although language structure is arbitrary, the language use is not.
- you cannot choose any word you wish to express meaning.
- you cannot rearrange grammar and wish to be understood.
Who is the modern founder of structural linguistics?
Ferdinand de Saussure
Why is language structure important? (Saussure)
Because you cannot choose any words and be understood and you cannot rearrange grammar and wish to be understood.
Language structures refers to speech, sounds and words.
Elaborate on the idea of the signifier and the signified? (Saussure)
Signifier: the word three
Signified: the actual three
What is meant by “the structure of differences constitutes the structure of language” according to Saussure?
One sound differs from the other (the letter p and the letter b)
Words differ from each other (pat or bat)
One grammatical form differs from the other (the constructions has run or will run)
According to Saussure what is all a person know of a world determined by?
Its determined by language.
Signs do not designate objects but rather constitute them. Meaning there can be no object apart from signs used to designate it.
What is meant by langue and parole according to Saussure?
Langue: formal language
Parole: use of language in communication, speech
Langue can be analysed apart its use in everyday life.
Parole is the actual use of language to accomplish something
How is language developed according to Saussure?
The rules of language are worked out over a long period of time and “given” to us when we are socialised into language communities.
Explain how an individual can influence language according to Saussure?
Through interaction you make use of the language in creative and constantly changing ways.
What is Nonverbal Coding?
Meaning attached to nonverbal forms.
Nonverbal codes have semantic, syntactic and pragmatic dimensions.
Semantic: the meaning of the sign
Syntactic: they ways signs are organised into systems with other signs
Pragmatic: the effects/behaviour elicited by a sign or a group of signs. (e.g. the devil sign can be taken as a joke rather than an insult)
Nonverbal coding refers to different types of activity. Burgoon suggest six types. Name the six and explain what they are.
- Kinesics (bodily activity)
- Vocalics/paralanguage (voice)
- Physical appearance (touch)
- Proxemics (space)
- Chronemics (time)
- Artifacts (object)
Kinetics and proxemics are studied most intensively and are the most important.
Who is considered the originator of the field og kinesics?
Ray Birdwhistell