semiotics flashcards
learn semiotics
1
Q
sign
A
A form of communication which we recognise
2
Q
signifier
A
A gesture, image, sound, pattern or event that conveys meaning
3
Q
signified
A
The meaning the gesture, image, sound or pattern conveys
4
Q
connotation
A
The feelings and ideas associated with the word or object - not the literal meaning
5
Q
denotation
A
The literal meaning of a word or object
6
Q
white
A
light, innocence
7
Q
black
A
gloom and darkness
8
Q
grey
A
melancholy, sadness
9
Q
red
A
blood, heat, anger, tradgedy
10
Q
orange
A
warmth, laughter, contentment
11
Q
yellow
A
liveliness, decay, sickness
12
Q
brown
A
plenty, warmth, happpiness
13
Q
green
A
youth, jealousy, peace
14
Q
blue
A
cold, truth, serenity
15
Q
violet
A
sadness, quietness, purity
