Semiotics #2 Flashcards
1
Q
Sign
A
Sign
A form of communication which we recognise
2
Q
Signifier
A
A gesture, image, sound, pattern or event that conveys meanings
3
Q
Signified
A
The meaning the gesture, image, sound or pattern conveys
4
Q
Connotation
A
The feelings and ideas associated with the word or object - not the literal meaning
5
Q
Denotation
A
The literal meaning of a word or object
