Semiotics Flashcards

1
Q

Sign

A

A form of communication which we recognise

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2
Q

Signifier

A

A gesture, image, sound, pattern or event that conveys meaning

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3
Q

Signified

A

The meaning the gesture, image, sound or pattern conveys

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4
Q

Connotation

A

The feelings and ideas associated with the word or object - not the literal meaning

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5
Q

Denotation

A

The literal meaning of a word or object

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