Semiotics Flashcards

1
Q

The systematic study of signs

A

Semiotics

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2
Q

Any activity that involves signs and the production of meaning

A

Semiosis

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3
Q

A sound that is iterated to express a meaning

A

Signifier

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4
Q

A mental image formed by the utterance or signifier

A

Signified

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5
Q

The two things that make up a sign are the signifier and the signified.

A

True.

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6
Q

signs can have cultural or traditional meanings

A

Symbolical

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7
Q

signs that look like they are signified

A

Iconic

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8
Q

The signifier induces the signified

A

Indexical

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9
Q

A sign’s literal meaning

A

Denotation

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10
Q

A sign’s cultural meaning or “signifying sign”, wherein they are used as signifiers for a second meaning

A

Connotation

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11
Q

introduced linguistics as a superior sign system

A

Ferdinand de Saussure

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12
Q

the philosophy of semiotic studies consist of a triadic relationship

A

Charles Sanders Pierce

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13
Q

the image evoked by the mind (signified)

An image of a bird’s nest

A

Interpretant

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14
Q

describes the iteration of sound and movement (signifier)

A bird’s nest

A

Representamen

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15
Q

also known as the referent, symbol, icon, index, or implied representation

There is a bird, eggs, and chicks

A

Object

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16
Q

Semiotics is a system of signification based on images, actions, gestures (muestra), sounds, rituals, and objects

Wrote about the death of the author

Literature is a message of signification that creates meaning

A

Roland Barthes

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17
Q

The idea that the unity of text is not in its origin but in its destination; therefore, the birth of the reader must be at the cost of the death of the author

A

Death of the author

18
Q

A structuralist’s collection of essays about significance gained from hidden ideological structures from mass culture

These structures were necessary to maintain the interest of the ruling classes

A

Mythologies

19
Q

A writer’s greatest fault is to pretend that language is a natural or clear medium that shows a fixed “truth”, hence every discourse is fictive

A

True

20
Q

Signs are used to deliver information, appropriating the role of communication models

Semiotics must be examined in terms of its underlying culture or signification system

Culture is signification and communication established as do humanity and society.

A

Umberto Eco

21
Q

Psychoanalytic methods in semiotics

Introduced the “mirror stage”

A

Jacques Lacan

22
Q

A child’s identification with his own image

A

Mirror stage

23
Q

Introduced deconstruction by 1) binary opposition and 2) logocentrism

A

Jacques Derrida

24
Q

Semiotic analysis that involves breaking down text to see the smaller, implicit ideas attached within its structure in order to understand its significance

A

Deconstruction

25
Q

Linguistic meaning is created rather than given

To defer and to differ: the misspelling highlights that its written form is not heard, and serves to further subvert the traditional privileging of speech over writing

A

Differance

26
Q

Two opposing ideas that are given meaning due to their contradiction

A

Binary opposition

27
Q

A kind of binary opposition that uses polarization to create an image that has deeper significance

A

Antithesis

28
Q

A kind of binary opposition that places ideas side-by-side to emphasize their differences

A

Juxtaposition

29
Q

Posits how the current social affairs or discourse shapes the signification system and how it becomes a basis for the truth

Studied how the construction of knowledge manipulates power (gahum), justified by the thinking that truth and knowledge are products of power

A

Michel Foucault

30
Q

A written or spoken text that creates a system of knowledge

A

Discourse

31
Q

The metaphor given to institutions’ process of asserting power over individuals’ thoughts

Used in MF’s work “Discipline and Punish”

A

Panopticon

32
Q

MF’s 1975 essay describing the modern methods of controlling the status quo with power as a way to discipline

A

Discipline and Punish

33
Q

MF explaining the history of the present’s (archeology’s) role in studying discourse

A

Archeology of Knowledge

34
Q

Two works of MF that mention history as a way to mind-condition society

History was a manifestation of power made by the ruling classes, suggesting that the discourse was controlled by those with high power

A

Madness in Civilization and Order of Things

35
Q
A

Visibility and articulability

36
Q

An important crusader for reinventing orientalism as a western style for dominating, restructuring, and having authority over the orient

Disclosed the anomalies surrounding the colonization of Europeans

A

Edward Said

37
Q

Also known as the eastern world

A European invention that had been since antiquity a place of romance, exotic beings, haunting memories and landscapes, and remarkable experiences

A

Oriental / Orient

38
Q

A critique of the historical, cultural, and political views (mostly
negative) of the easterners imposed by the westerners

Saw the emergence of stereotypes imposed by Europeans

European culture gained its strength and identity by setting itself against the Orient as a sort of surrogate or even underground self

Instills a faulty impression of generalized ideas about the East

A

Orientalism

39
Q

An exposition in celebration of Missouri’s departure from a colonizer which is a perfect demonstration of US Orientalism

Showed the difference between “them” and “us” by putting up Igorots on display to highlight the American achievement

A

1904 St. Louis Expo

40
Q
A