Semiotics Flashcards
1
Q
What is the definition of Semiotics?
A
Study of sign systems or communicative systems and the processes by which meaning is created.
2
Q
Explain Bühlers Organon Model
A
Expressive function (Ausdruck), Representatiomal function (Darstellung), directive function (Appell), sign (Zeichen)
3
Q
What are the types of signs that exist?
A
Index, icon, symbol
4
Q
Language and communications, what do you know?
A
Language is not random, but goal-directed, different communication settings need different communicative strategies
