Semiotic Flashcards

0
Q

Connotes

A

What it indirectly suggests

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1
Q

Denote

A

What it directly shows

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2
Q

Oppositional reading

A

Reading of a cultural text that challenges the preferred reading; proposes an interpretation that resists the normative view, seeking to uncover a political subtext

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3
Q

Abduction

A

Process of arriving at an interpretation by seeking the most plausible explanation for something

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4
Q

Overdetermined

A

They can have more than one cause or explanation

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5
Q

Essential formula for interpreting popular cultural signs

A

Situating signs within systems of related phenomena with which they can be associated and differentiated

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6
Q

Outlaw hero

A

Someone who serves society, but not necessarily according to the established rules or laws

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7
Q

Denotation

A

Of a sign is its first level of meaning which you have to be able to understand before you can move to the next level

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8
Q

Connotation

A

What it indirectly suggests, the connotation of a sign takes you to its political or cultural significance

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9
Q

Oppositional reading

A

Moving into genre and connotation - this challenges the preferred reading, which would take the text at face value, accepting its representation as normative and natural; produces that which resists the normative view (universal/new criticism), seeking to uncover a political subtext

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10
Q

Abduction

A

The process of arriving at an interpretation by seeking the most plausible explanation for something. No one can absolutely prove a semiotic interpretation, but the more material you can bring into your systems of related and differentiated signifiers, the more convincing your movement from denotation to connotation will be

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11
Q

Overdetermination…

A

Abduction reveals the overdetermined nature of texts: cultural signs (texts) are usually overdetermined: that is to say, they can have more than one cause or explanation. This is especially true for what we consider rich cultural signs, ones that have had a long-standing effect on our tastes and habits. Indeed, the more causes behind a cultural phenomenon, the more popular it is likely to be

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12
Q

Steps for semiotic

A

Associate, differentiate, interpret

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