Semiotic Flashcards
Connotes
What it indirectly suggests
Denote
What it directly shows
Oppositional reading
Reading of a cultural text that challenges the preferred reading; proposes an interpretation that resists the normative view, seeking to uncover a political subtext
Abduction
Process of arriving at an interpretation by seeking the most plausible explanation for something
Overdetermined
They can have more than one cause or explanation
Essential formula for interpreting popular cultural signs
Situating signs within systems of related phenomena with which they can be associated and differentiated
Outlaw hero
Someone who serves society, but not necessarily according to the established rules or laws
Denotation
Of a sign is its first level of meaning which you have to be able to understand before you can move to the next level
Connotation
What it indirectly suggests, the connotation of a sign takes you to its political or cultural significance
Oppositional reading
Moving into genre and connotation - this challenges the preferred reading, which would take the text at face value, accepting its representation as normative and natural; produces that which resists the normative view (universal/new criticism), seeking to uncover a political subtext
Abduction
The process of arriving at an interpretation by seeking the most plausible explanation for something. No one can absolutely prove a semiotic interpretation, but the more material you can bring into your systems of related and differentiated signifiers, the more convincing your movement from denotation to connotation will be
Overdetermination…
Abduction reveals the overdetermined nature of texts: cultural signs (texts) are usually overdetermined: that is to say, they can have more than one cause or explanation. This is especially true for what we consider rich cultural signs, ones that have had a long-standing effect on our tastes and habits. Indeed, the more causes behind a cultural phenomenon, the more popular it is likely to be
Steps for semiotic
Associate, differentiate, interpret