Semiology On Reading and Interpretation Flashcards
Author
communicative strategy, appealing to the reader and defining his reading
reader
receiving the strategy, inscribed in the text, as a system of the rules for decoding (reading instructions)
work of art
a set of mechanisms for producing a model reader
the limits of interpretation
intentio auctoris….intentio lectoris…intentio operis…three circles, where they intersect is the meaning
Indicators of a good interpretation
respect for the text, coherence: each sign within the text must create a coherent whole with other signs forming the system
Model reader
the assumed recipient of the text, posseses the knowledge of the possibilities of interpretation, possession of the knowledge of the historical context of the work of art
Roland Barthes Semiotic mythology socially involved
interested in disclosing ideological manipulation in mass culture, propaganda, wrote about all text of culture, films, press, toys food
Roland Barthes Semiotic mythology
aimed at describing new mythologies
Roland Barthes Semiotic mythology
Myth= secondary semiological system
Roland Barthes Myths as a second order signs
sign= signifier + signified…Meaning= form + idea
Roland Barthes Second order = higher level of semiosis
through connotations, (the idea of something) a sign from the first level becomes a signifier for the second level, referring to and transmitting novel ideas
Roland Barthes New Myths are parasitical
they thrive on already existing language, appropriating its sign to propagate new meanings , especially dangerous because seemingly natural and usually not detected by the recepient
Roland Barthes Poetic Sign
is able to withstand and unmask the processes of the appropriation of
Roland Barthes Poetic Sign
aims at getting to the natural sense, to the things themselves, untouched by humans
Roland Barthes towards the text
the pleasure of reading Barthes 73
