Semilogical Analysis Flashcards
0
Q
What is the first level of meaning ?
A
Denotive level. First apperence rose is a flower
1
Q
What is semiology?
A
The science of signs
2
Q
What is the second level of meaning ?
A
Connotative. Thought behind it. Rose is Romantic
3
Q
What does the mythical level refer to?
A
Females mothers men agressive
4
Q
What do adverts use in semiological analysis?
A
Transference of meaning
5
Q
What thee frames of reference does Judith Williams say are used in adverts in semiological analysis
A
Nature science and history
