semi finals Flashcards
differ from the direct price discrimination
indirect price discrimination
threats of what marketers
cannibalization
is not always profitable
price discrimination
uses a different strategy to sort consumer
hewlett packard
identify themselves by how many ink cartridges they buy
high value consumer
pricing strategy used to sell razor blades
metering
slightly different context
bundling
allow a seller to extract more consumer surplus
bundled pricing
3 basic strategy for slowing profit erosion
- reducing cost
- differentiating your products
- reducing competitive intensity
named for john nash the mathematician profiled in sylvia nasar’s
nash equilibrium
2 different types of game
sequential move games
simultaneous move games
players observes what his/her rivals did before having to move
sequential move games
players decides on his/her strategy before knowing the decision of other players
simultaneous move games
a game familiar to anyone who has ever used a decision tree
extensive or treeform
deciding whether to enter an industry
entrant