semi finals Flashcards
differ from the direct price discrimination
indirect price discrimination
threats of what marketers
cannibalization
is not always profitable
price discrimination
uses a different strategy to sort consumer
hewlett packard
identify themselves by how many ink cartridges they buy
high value consumer
pricing strategy used to sell razor blades
metering
slightly different context
bundling
allow a seller to extract more consumer surplus
bundled pricing
3 basic strategy for slowing profit erosion
- reducing cost
- differentiating your products
- reducing competitive intensity
named for john nash the mathematician profiled in sylvia nasar’s
nash equilibrium
2 different types of game
sequential move games
simultaneous move games
players observes what his/her rivals did before having to move
sequential move games
players decides on his/her strategy before knowing the decision of other players
simultaneous move games
a game familiar to anyone who has ever used a decision tree
extensive or treeform
deciding whether to enter an industry
entrant
has two choices: accommodate entry or fight it
incumbent
can send them both back to jail to serve the remaining sentences on their previous crimes
district attorney
where each player is maximizing her pay off
equilibrium path
perhaps the oldest and most structured game
prisoners dilemma
shows the tension between group interest and self interest
dating game
more likely to arise when parent company runs
inter division conflict
features of strategies that earned the highest profit
be nice : start by cooperating and don’t strike first
be easily provoked : respond immediately to rivals
be forgiving : don’t try to punish other player if they defect from the cooperative outcome.
don’t be envious: focus on your own slice of the profit pie, not on your competitor.
be clear : make your competitor can easily interpret your action
fdico
federal deposit insurance corporation
(3) to avoid winner curse
- to avoid winner curse, you bid as if everyone else thinks the value is less than your estimate
- to avoid winner curse, you bid less aggressively as the number of bidder increase
- oral auction returns high prices in a common value setting that sealed bid auction
(2) ways to overcome obstacle
screening
signaling
the subject of this section
screening
the subject of the next section
signaling
describes the effort of less informed parties
screening
describes the effort of more informed parties
signaling
consumer value a lottery at it expected value
risk neutral
consumer value a lottery at less than it’s expected value
risk adverse
selection and protect your self against it
anticipate adverse
CDOs
collecterallized dept obligation
who were given identical credit histories
tester