Semester 2 Flashcards
Central route of persuasion
Involves thoughtful consideration of arguments which contain the message. It requires more involvement from the part of reader or viewer.
e.g. A woman who is very much interested in taking vitamins to improve her health closely watches and reads advertisements for vitamins
Peripheral route of persuasion
Is weak and the involvement of the receiver is low. The message sent through the peripheral route is not analysed cognitively.
e.g. A man sees an advertisement for vitamins, and recognises the sports celebrity who is promoting them. He respects the celebrity and does not think they would promote a product that would be detrimental to a person’s health.
Information framing
Is a psychological concept, whereby the way a message or choice is presented can impact on decisions we make. Messages can be framed to focus on benefits/gains of a particular choice (a positive frame) or on costs/losses of that same choice (negative frame).
Types of message framing
Gain-framed messages
Loss-framed messages
Fear-based messages
Humour-based messages
Environmental influences on health behaviour
Providing cues to action or removing cues to unhealthy behaviour
Enabling healthy behaviour by minimising the costs and barriers associated with it
Increase the costs of engaging in unhealthy behaviour
Community interventions
Are generally designed to target specific groups of a community. Community-based interventions may try to reduce unhealthy behaviours such as smoking or alcohol consumption or engage healthy behaviours such as increasing physical activity
Bodily signs of illness and disease
Changes in bodily functions (difficulty breathing or heart beating faster)
Emissions (increase or change of colour of urine or faeces)
Sensations (numbness, blurred vision)
Unpleasant sensations (pain, nausea)
Changes in appearance (pale, weight loss, hair loss)
Illness
What the patient feels when he/she goes to the doctor. The feeling of experiencing something different to one’s normal state of health - something is not quite right.
Disease
It is what the doctor diagnoses - an underlying pathology that affects a person’s organs, cells or tissue.
Types of symptom perception
Painful disruptive
Novel
Persistent
Pre-existing chronic disease
Painful or disruptive
When you experience pain or can’t do what you normally would due to changes in bodily functions
Novel
When you’ve never experienced that bodily sign before or perceive that it’s not commonly experienced by other people
Persistent
When the bodily sign is present for a longer period than would be expected to be normal, or when it remains even after self-medication
Pre-existing chronic disease
When you have an existing disease
Types of delayed help-seeking
Appraisal delay - time taken to interpret bodily signs as possible symptoms of illness or disease
Illness delay - time between recognising one is ill and deciding to seek medical help
Utilisation delay - time between deciding to seek medical help and actually receiving that help