Selling Products Flashcards
What three areas must be covered when selling products?
- product
- price
- promotion
What could a customer’s preferences be influenced by when buying a product? (3)
- reliability (due to reputation)
- convenience (packaging)
- popularity
What is the role of packaging? (2)
- help promote the product
- ensure the product reaches customer in good condition
What is an example of where the same product will be priced differently for different people?
Hardware
- lower price for tradespeople
- retail price for normal customers
What is promotion?
Any activity that provides information to potential customers about the business and its products.
What is advertising?
A specific aspect of promotion aimed at creating an image for the company and its products/services.
What will the type of promotion depend on? (3)
- type of product
- target market
- money available
What does advertising aim to do? (2)
- inform
- persuade
What are some methods of advertising?
- radio
- newspapers
- pamphlets
- billboards
- the Internet
What could in store promotion include?
- displays
- demonstrations
- free samples
Who are promoters mainly targeting by using the Internet?
Young people
What is E-business?
Doing business on the Internet
What are benefits of e-business for customers?
- convenient
- saves time
What are the benefits of e-business for businesses?
- find new markets
- increase profits
- save time and money
- reduced wages
- cost savings
