Self-representation Flashcards
What is self-branding?
A set of practices aimed at
constructing an image of the self, a
persuasive packaging and a promotional
persona.
What does “visibility labour” mean?
Visibility labor is the work that social media users perform to be noticed by
their intended audiences, comprising self-posturing and the curation of self-presentations to be noticeable and positively prominent among viewers.
What is algorithmic visibility?
The need for content creators to understand and adapt to platform algorithms to be noticed by their intended audiences and the platforms’ algorithms. It’s a lot about avoiding being invisible.
What is aspirational labour?
It’s a form of
mostly uncompensated, independent
work propelled by the ideal of
“getting paid to do what you love”.
Define “influencer creep”
The expansion of microcelebrity promotional practices
into more forms of work and how it creeps further into the lives of
workers (Bishop, 2023).
How does self-branding function as a ubiquitous practice in today’s digital age?
While internet celebrities and influencers engage heavily in self-branding, everyone participates in some form of it in today’s digital age.
What is the primary focus of modern self-branding?
Enhancing algorithmic visibility and curating an optimized digital persona.
How does self-branding reshape our understanding of identity on social media?
It blurs the lines between identity and promotion, authenticity and commerce (or selling out).
What are the real effects of self-branding practices on workers in the creative and cultural industries?
It reshapes our understanding of reputation and adds new temporalities and materialities to the production of art, music, etc.
How are self-optimization practices performed?
Self-optimization practices are
performed to create content
that adheres to algorithmic
requirements and avoids algorithmic
punishment (Bishop, 2017).
What does the narrative of self-branding conceal?
The narrative of self-branding conceals the unrelenting, mostly unpaid, work that takes place behind the screen, as well as the resources necessary to access the creative industries.
