Self Reports & Case Studies Flashcards
Self-report types
Questionnaires & Interviews
Questionnaires
research method using written questions
2 Question types
Close-ended & Open-ended
Close-ended questions
pre-set answer choices, quantitative data
Open-ended questions
qualitative data
Interviews
research method using verbal questions asked directly
Interview types
Structured, unstructured, semi-structured
Structured interview
fixed questions
unstructured interview
questions depend on the answer of the respondent
semi-structured interview
fixed and unwritten questions
Interpretations of self-reports by the researcher must be…
objective
Case studies
detailed investigations about a single person, or a small group using both qualitative and quantitative data
3 case study strengths
- the data collected is highly valid
- The researcher builds rapport with the subject, making it likely for them to open up and provide true information
- The subject is less likely to show demand characteristics as case studies are longitudinal studies
3 case study weaknesses
- The researcher’s findings may be biased due to the close relation with the subject
- The data is low in reliability and replicability
- The data is only internally valid