Self Reports Flashcards

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1
Q

Two types of self reports

A
  1. Questionnaires
  2. Interviews: structured or unstructured
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2
Q

Who is in control with open questions?

A

The participant

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3
Q

What type of data are open questions collecting?

A

Qualitative

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4
Q

What kinds of insights might open questions gain?

A

Unexpected answers can be produced and new insights into behaviour can be gained

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5
Q

How do you turn qualitative data in numerical data?

A

Coding through categories

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6
Q

Limitation of open questions

A

Biased sample: only applicable to people who can read AND write AND have time

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7
Q

What kind of data do closed questions collect?

A

Quantitative data

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8
Q

Strengths of closed questions

A

Easy and quick

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9
Q

Who is in control with closed questions?

A

The questioner

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10
Q

Strength of questionnaires

A
  1. Quick and easy
  2. Respondents may be more willing to give personal info
  3. Reduces social desirability bias
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11
Q

Limitation of questionnaires

A

Biased sample

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12
Q

Strength of interviews

A
  1. Qualitative data
  2. Interviewer can deal with ambiguous questions
  3. Gives more extensive info
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13
Q

Limitations of interviews

A
  1. People may be uncomfortable revealing personal info
  2. Harder to replicate
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