Self Reports Flashcards
Two types of self reports
- Questionnaires
- Interviews: structured or unstructured
Who is in control with open questions?
The participant
What type of data are open questions collecting?
Qualitative
What kinds of insights might open questions gain?
Unexpected answers can be produced and new insights into behaviour can be gained
How do you turn qualitative data in numerical data?
Coding through categories
Limitation of open questions
Biased sample: only applicable to people who can read AND write AND have time
What kind of data do closed questions collect?
Quantitative data
Strengths of closed questions
Easy and quick
Who is in control with closed questions?
The questioner
Strength of questionnaires
- Quick and easy
- Respondents may be more willing to give personal info
- Reduces social desirability bias
Limitation of questionnaires
Biased sample
Strength of interviews
- Qualitative data
- Interviewer can deal with ambiguous questions
- Gives more extensive info
Limitations of interviews
- People may be uncomfortable revealing personal info
- Harder to replicate