Self Reports Flashcards
1
Q
Two types of self reports
A
- Questionnaires
- Interviews: structured or unstructured
2
Q
Who is in control with open questions?
A
The participant
3
Q
What type of data are open questions collecting?
A
Qualitative
4
Q
What kinds of insights might open questions gain?
A
Unexpected answers can be produced and new insights into behaviour can be gained
5
Q
How do you turn qualitative data in numerical data?
A
Coding through categories
6
Q
Limitation of open questions
A
Biased sample: only applicable to people who can read AND write AND have time
7
Q
What kind of data do closed questions collect?
A
Quantitative data
8
Q
Strengths of closed questions
A
Easy and quick
9
Q
Who is in control with closed questions?
A
The questioner
10
Q
Strength of questionnaires
A
- Quick and easy
- Respondents may be more willing to give personal info
- Reduces social desirability bias
11
Q
Limitation of questionnaires
A
Biased sample
12
Q
Strength of interviews
A
- Qualitative data
- Interviewer can deal with ambiguous questions
- Gives more extensive info
13
Q
Limitations of interviews
A
- People may be uncomfortable revealing personal info
- Harder to replicate
