self report techniques Flashcards
what are questionnaires
pre-set list of questions
may be used as a part of experiment to assess dependent variable
open questions
not a fixed range of answers
produce qualitative data contains a wide range of different response but may be difficult to analyse
closed questions
fixed responses
produces quantitative data
easy to analyse
may lack depth and detail
strength of questionnaires
cost effective
gather large amounts of data quickly as it can be distributed to large numbers of people
can be completed without the researcher being present
strength of questionnaires
data is easy to analyse
lends itself to statistical analysis and comparisons between groups of people and can ve made into graphs and charts
limitations of questionnaires
responses given may not always be truthful
may present themselves in a positive light which may influence their answers
form of demand characteristics called oral desirability bias
structured interviews
made up of pre determined set of questions
conducted face to face over the phone or on the internet
unstructured interviews
works like a conversation
no set questions