self-report Flashcards
what are the advantages of closed questions?
they are easy to compare and turn into quantitative data.
they easier and quicker for the respondent to complete.
what are the disadvantages of closed questions?
they create forced answer questions.
they don’t give detailed data.
what are the advantages of open questions?
they don’t create forced answer questions.
they give more detailed data.
what are the disadvantages of open questions?
they are difficult to compare.
the questionnaire may take longer to complete.
what are the advantages of rating scale questions?
they are more detailed.
they show how strongly a person feels about something.
still easy to compare.
what are rating scale questions good at showing?
someone’s attitude towards something.
someone’s emotions and feelings towards something.
what are the disadvantages of rating scale questions?
vulnerable to response set.
people may pick the middle option so that they don’t look extreme.
what are Likert scales?
comprise a number of statements (not questions), for each of which participants indicate whether they strongly agree/agree/undecided/disagree/strongly disagree.
what are the advantages of questionnaires?
you get more people to complete a questionnaire that an interview.
what are the advantages of interviews?
you get to talk face to face.
you get to ask extra questions.
people tend to be more honest.
what are the disadvantages of questionnaires?
people may rush and not answer questions properly.
what are the disadvantages of interviews?
they are time-consuming.
they are tiring.
what is nominal data?
this is the lowest level of data. It is a ‘headcount’ of the number of participants.
tally chart data.
what is ordinal data?
the rank order in which data can be placed. results are often placed in order from lowest to highest .
what is interval or ratio data?
any universal measurement.
